Cheil Worldwide Seoul brings home Glass: The Lion For Change Grand Prix for ‘Knock Knock’
Glass: The Lion for Change, which honours culture-shifting creativity, received 184 entries and 7 Lions were awarded: 1 Gold, 2 Silver and 3 Bronze and the Grand Prix went to ‘Knock Knock’, for the Korean National Police Agency, by Cheil Worldwide, Seoul, South Korea. Inspired by Morse code, the work offers a solution that allows victims of domestic violence to alert the police without saying a word. After dialling 112, they simply tap any number twice, and a link is sent to them.
‘Knock Knock’ offers a solution that enables victims of domestic violence to alert the police and request assistance without saying a word. After dialing 112 and simply tapping any number twice, a link is sent to them that will immediately allow the police to track their location, identify the scene, and communicate secretly. The solution was educated to all 4,800 police officers at 112 situation rooms, and the monthly reported cases increased by 42% at its highest since the launch of the campaign. The work also won a Gold in Brand Experience & Activation, and a Bronze in Direct.
Other results can be seen below:
Gold has been awarded to Impact BBDO Dubai for their ‘Schoolgirl Newscasters’.
Both Area 23, An IPG Health Network Company New York and Asociacion Uruguaya De Futbol Montevideo / CAMARA\TBWA, Montevideo have won a Silver Lion each.
4 Bronze Lions have been awarded, including 1 to Unilever Bangkok / Select Start Bangkok /Edelman Bangkok for their ‘Let Her Grow’ campaign.
