TBWA\TH and Nissan create new campaign showcasing the features of the Almera 2023

TBWA Thailand and Nissan wanted to break away from the usual approach of just showing a stunning car driving around. Instead, they dove into the realm of human stories and brought Nissan’s innovative features to life in a captivating and relatable way.

The collaboration between TBWA\TH and Nissan is challenging traditional car advertising norms and inspiring other brands to explore innovative approaches that resonate with consumers.

The results of this new approach have been remarkable. Not only has the brand image experienced a significant improvement since the campaign’s inception, but Nissan has also witnessed a notable increase in sales volumes. By humanizing the brand and showcasing the real-life impact of Nissan’s innovative features, consumers have developed a stronger connection with the brand and its products.

VIEW THE CAMPAIGN (best view in Firfox or Safari)

Credits
Agency : TBWA\NISSAN UNITED Thailand
Production house : Gumxie Company
Chief Creative Officer : Theerapol Koomsorn
Director : Awiroot Paiboonattakit
Creative Director : Thanalit Sirathanaiwat
Producer : Panthita Choojitngmwong, Tansinee Attavanich
Associate Creative Director : Thaveewong Prasopsant
Asst.Director : Sutavit Chittaporn
Senior Copywriter : Surasak Tanjumrat
DoP : Prot Promprot
Senior Art Director : Nattaporn Kosiampaiwong
2nd unit DP : Pakpoom Tachawised, Parchara Topunthanont
Art Director : Patipan Pattanakigkul
Location : Petcharat Saenwong
Producer : Weerawit Thitimethapirom
Casting : Tipwarin luthi
Stylish : Jukkrit Tepjit
Post producer : Vutta Traivatanapong
Editor : Kongsak Ngampornchai
Colorist : Tuchtram Thientawach
Online artist : Baramee Anankawibul
Sound mix : Sakchai Kangwanpraser