AirAsia launches OOH “YASSS to Holiday Quickies” voice-activation campaign

AirAsia rolls out a Voice-Activation campaign on Clear Channel Singapore’s digital screen, PlayLive! where players stand to win flights by screaming “YASSS” for 10 seconds.

AirAsia’s “Holiday Quickies” campaign, initially introduced in 2019, is making a comeback, inviting Singaporeans to say “YASSS to Holiday Quickies.” The campaign aims to offer ease and convenience for travellers seeking quick getaways whilst staying true to AirAsia’s vision of “Now Everyone Can Fly.” The goal is to ensure that every Singaporean can experience the thrill of a “Holiday Quickie.”

The activation took place Saturday, 29 July 2023, at the bus shelter located outside Plaza Singapura, between 11:00 AM to 7:30 PM. There was also activities, including a Bingo Game and Trivia Q&A. Bingo winners can spin the wheel and claim exclusive AirAsia merchandise while Trivia Q&A winners stand to win tickets to the highly anticipated David Foster and Friends concert.

Amanda Woo, Chief Development Officer, Clear Channel Singapore, said: “Activations that include gamification elements on our digital screens can breathe life into static outdoor spaces, turning observers into active participants. This level of engagement leaves a lasting impact, embedding AirAsia’s message deep into the consumers’ minds that can influence brand perception and purchase decisions.”

Logan Velaitham, Chief Executive Officer, AirAsia Singapore, said: “We are excited to relaunch this successful campaign in Singapore with the return of our popular “YASSS to Holiday Quickies.” What better way to reintroduce it than partnering with Clear Channel with a first-of-its-kind voice-activation digital screen to not only get our guests to scream on top of their lungs for free flights, but also get our brand on top of their minds for future travel opportunities. As we are back in full swing with frequencies and capacities akin to pre-pandemic levels, with 15 destinations from Singapore, we look forward to flying Singaporeans to their much needed and well-deserved holiday locations, always at the best value fares possible.”

This makes it AirAsia’s 2nd creative instalment with Clear Channel with its first being the ‘SNAP TO WIN’ digital campaign that captured almost 18,000 engagements.