Flash Bomber Bangkok and HEINEKEN EXPERIENCE SILVER launch ‘The Ads That You Can Kick’ to promote limited edition sneaker

Flash Bomber Bangkok has launched their latest campaign, “The Ads That You Can Kick,” for HEINEKEN EXPERIENCE SILVER, introducing an unprecedented promotional initiative. Leading the way is a limited edition sneaker meticulously crafted by renowned shoe surgeon Dominic Ciambrone from The Shoe Surgeon. With only 32 pairs in existence worldwide, this remarkable sneaker becomes an exclusive must-have for sneakerheads and collectors alike, with the sole pair available in Thailand.

To seize the opportunity of owning these highly sought-after sneakers, individuals must have the perfect shoe size. As a result, Flash Bomber Bangkok has ingeniously devised an advertisement that encourages everyone to kick and measure their feet. The process is simple yet captivating – kick, measure, and if the shoe fits, snap a picture and share it on social media. This not only verifies the size but also offers participants a chance to win this extraordinary sneaker, creating a buzz among footwear aficionados.

With their groundbreaking approach to advertising and commitment to serving niche communities, Flash Bomber Bangkok is redefining the boundaries of marketing, establishing themselves as trailblazers in the industry. The “Ads That You Can Kick” campaign exemplifies their dedication to delivering unique and interactive experiences that captivate audiences and foster genuine connections.

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Credits
Client : Heineken Experience Silver
Agency : Flash Bomber, Bangkok
Chief Creative Officer : Thanasorn Janekankit
Creative Directors : Supachai Limvutivong
Senior Art Director : Nattakit Satitviboon
Copywriter : Supachai Limvutivong, Thanasorn Janekankit
Account Director : Jitlada Detchuchai
Producer : Suchaya Panjalak