McCann India reimagines Air India’s aircraft windows through first campaign for the brand
McCann India has created its first campaign for Air India titled, ‘Talisman’. The film launches a new brand identity for Air India, as part of a transformation the airline is undergoing in its aim to become a world-class brand.
Directed by Arun Gopalan, a key component in the film is the iconic jharoka, that was a part of Air India aircraft windows, has been reimagined as a golden talisman symbolising a ‘Window of Possibilities’.
The story is based on a little girl’s discovery of this magical talisman that acts as a portal to the future – showing boundless possibilities. Blending emotion, innocence and magical realism, the film beautifully showcases the new identity for Air India while addressing an international audience.
“This film will always stay close to my heart as a creative person. This was unique challenge for storytelling–where I strongly felt that we must have a human connect rather than just revealing the brand identity,” said Prasoon Joshi, chief creative officer, McCann Worldgroup India. “The team at McCann and Air India have along with the director Arun Gopalan have worked passionately for the same. Drawing one into an innocent charming world of imagery. It gently brings alive the concept of windows of opportunities. I am sure the communication will resonate.”
Credits
Agency: McCann India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Executive Creative Director: Sambit Mohanty
Producer: Jeet Kalra
Account Manager: Kamal Basu
Planner: Jitender Dabas
Planner: Ankit Vohra
