Convergence unleashes: Singapore Media Awards returns following three-year hiatus

The Association of Advertising and Marketing Singapore (AAMS) has announced the return of the Singapore Media Awards, re-envisioned as the Singapore Media Marketing Awards after a three-year hiatus. This year’s theme, Convergence Unleashed, spotlights the pivotal role of collaboration, diversity, and accountability in driving our evolving industry.

Taking the helm of this refreshed era are co-chairs Ian Loon, CEO of Media & Digital, Singapore, and Chief Transformation Officer for Southeast Asia at Publicis Groupe, and Bee Bee Lim, who leads marketing for the Consumer Business Group at DBS Singapore. Their combined wealth of experience and keen strategic insight form a dynamic partnership, emphasising the pivotal roles of inclusion and accountability in propelling the industry’s success.

Loon (pictured right) said: “Our industry thrives on a remarkable mix of talent where varied skills and diverse perspectives are exponentially brought together for businesses and their consumers. The Singapore Media Marketing Awards spotlights this as our industry’s driving force, especially given Singapore’s position as a distinct market with vast international dependencies. This collective spirit excites me, with conviction as the only way to strengthen our industry’s ability to seize opportunities in our new world.”

Lim (pictured left) added: “In the heart of marketing lies the collaborative effort to establish meaningful connections with consumers. These awards honour this endeavour, emphasising the critical role of convergence in developing effective strategies. The shared accountability we hold in maintaining these connections is pivotal. I’m delighted to be part of an initiative that values such consumer engagement and acknowledges the cooperative effort and accountability that underpin it.”

Under its new guise as the Singapore Media Marketing Awards, this event pays tribute to talent, hard work and creativity in local and multinational organisations that have found fertile ground in Singapore. The awards highlight outstanding work developed here and have made waves at home and abroad. With Lim and Loon at the helm, the awards aim to mix it up by adopting fresh perspectives and combining the unexpected to drive remarkable outcomes for brands and the industry.

The Singapore Media Marketing Awards is more than a recognition platform; they’re a springboard for future growth. They inspire marketers and media enthusiasts of today and tomorrow, acknowledging remarkable achievements while promoting creativity and innovation. They represent a nod to our past, a celebration of our present, and a driver for future industry success.

“With Ian and Bee Bee’s experience and passion, we are confident the Singapore Media Marketing Awards will inspire and elevate our industry by spotlighting the talent, innovation and ideas that have made an exceptional impact on businesses and brands. Let’s not just celebrate but inspire and raise the bar to make Singapore the beacon of marcoms in Asia,” said Shufen Goh, President of AAMS.

AAMS’s are currently welcoming submissions for the Singapore Media Marketing Awards at www.sgmediamarketingawards.com. AAMS will also be revealing their panel of judges in the next few weeks. This panel, consisting of respected brand marketers, experienced agency professionals, and specialists from publishing and technology, guarantees a comprehensive and balanced evaluation process for every submission.