Dentsu Malaysia appointed as a Creative Partner of Telekom Malaysia to lead Unifi Mobile work
Dentsu Creative Malaysia has been included on the panel of agencies roster for TM Group and its subsidiaries as Creative Partner. As part of the appointment, the agency will be the Lead Creative Agency for Unifi Mobile, responsible for developing campaigns in the Prepaid, Postpaid and Devices segments through strategic thinking, creative development, and go-to-market activation for the next three years until April 2026.
Having demonstrated their strategic and creative strengths in a multi-agency pitch, Dentsu Creative will now focus on partnering with Unifi Mobile for their growth agenda which requires differentiation and cut-through creative thinking.
Kunal Roy, Chief Executive Officer, Dentsu Creative Malaysia, said: “We’re incredibly proud to be recognized as one of TM Group’s Panel of Agencies and to lead the Unifi Mobile creative remit. We’re particularly pumped about Unifi Mobile because the brand has a new personality and big ambitions. At Dentsu Creative, we believe the big challenges are where the power of creativity is best evidenced. We want to be TM Group’s partner for growth and through our approach to Modern Creativity, we will ensure that whatever we do has a real impact – on business, for the brand, in society and culture. Of course, all of this is only possible if we have the right people coming together for a shared purpose and we’ve put a great team together for this new partnership.”
Rishu Verma, Client Partner, Dentsu Creative Malaysia, said: “I am honored to lead the TM and Unifi business at DENTSU CREATIVE and we’re already working very closely with our clients and enjoying the spirit of partnership. Having put together a great team, we are now fully ready to keep pace with and even accelerate Unifi’s growth trajectory. In the months to follow, there’ll be some distinct and impactful work coming out of the Dentsu Creative kitchen for Uni5G and we’re all very excited about the future together.”