10th APAC Effie Awards: Ogilvy takes out Network of the Year; CHEP Melbourne clinches Grand Effie; Special New Zealand named Agency of the Year and Independent Agency of the Year
Only the most effective marketing communication efforts in Asia Pacific snagged Effies at the 2023 APAC Effie Awards Gala, held at the Four Seasons Hotel Singapore with marketing professionals from across the region in attendance. 71 Effie winners were awarded metal – 1 Grand Effie, 18 Gold, 28 Silver and 24 Bronze.
Ogilvy was crowned Agency Network of the Year for the fifth year running, winning 4 Golds, 13 Silvers and 7 Bronzes.
CHEP Melbourne clinched the Grand Effie for their work with the Sydney Children’s Hospitals Foundation, where their solution to generate a new source of revenue is Curing Homesickness. Despite no additional investment, the campaign is still generating revenue, four years since its launch, to help children’s hospital charities around Australia get kids back where they belong – home.
Special New Zealand swept both Agency of the Year and Independent Agency of the Year, making it their second time achieving this impressive double win. Previously clinching Agency of the Year in a joint win in 2021, the independent agency has bested all agencies to come out on top this year.
Mondelēz International took home Marketer of the Year yet again, with Cadbury and Oreo contributing to the win, while Whisper walked away with the Brand of the Year and 3 Gold Effies under their belt for their stunning campaign, Changing Education to Keep Girls in School.
Australia led the Country tally with 16 Effies, followed closely by New Zealand with 15 Effies and India with 8 Effies.
Says 2023 Awards Chairperson Kainaz Gazder: “In the ever-evolving landscape of marketing, we draw profound inspiration from our unwavering commitment to serving consumers with excellence. The 2023 APAC Effie Awards have showcased not only the power of effective marketing but also the spirit of creativity and innovation that propels our industry forward. As Chairperson, I am humbled by the remarkable achievements of this year’s winners. These marketers have not only embraced change but have harnessed it to shape the future.”
The Special Awards are given out based on the total calculation of points accumulated by each winner and finalist.
All winners and finalists will be accorded points towards the 2023 Effie Index, which ranks the most effective agencies, marketers and brands globally. The Index will be announced in 2024.
