heygoody online insurance shows the good with the bad in new campaign via TBWA\Juice Bangkok
In Thailand most insurance companies are intrusive with 90% of sales still operating traditionally. Telesales call at odd hours and often. Of all the choices and options available, they push policies from only one insurer into consumer’s faces.
Thais take expressing their pain points into their own hands, TBWA\Juice Bangkok’s social listening found that out of 4.6M engagements, 70% had neutral or negative experience with car insurances.
Online car insurance broker, heygoody is unique in that they don’t bother customers with unwanted calls. Instead, customers can contact them whenever they want. Customers can also choose the insurance they actually need.
For heygoody’s soft launch, TBWA\Juice Bangkok released a series of three films, each highlighting the top three most popular pain points. These films provide a fresh perspective that stands out from the conventional insurance experience.
Credits
ClientL Ngern Tid Lor Public Company Limited
Senior Vice President, Head of Digital Transformation: Pakamon Tulyapizitchai
Strategic Marketing & E-commerce: Patcharaya Jaturaphiraphit
Digital Optimizer & Data Analyst / Digital Broker Acquisition & Branding Unit: Warakorn Sermleelatham
Art Director & Digital Broker: Jitsak Thilavat
Agency: TBWA Thailand \ Juice Bangkok
Chairman: Veradis Vinyaratn
Chief Executive Officer: Chakrit Tachanaparak
Chief Creative Officer: Asawin Phanichwatana, Chanatthapol Tiensri
Creative Director: Asawin Phanichwatana, Chanatthapol Tiensri, Valunch Charoensombut-amorn
Art Director: Asawin Phanichwatana, Kanokporn Khaebamrung, Nutkritta Lertpitiwatana, Tiprada Rerksapirom, Valunch Charoensombut-amorn
Copywriter: Chanatthapol Tiensri, Kawinpob Panbanpeaw
Strategist: Piyaporn Sornpaisarn
Account Director: Daoporn Duangtong Diab
Agency Producer: Paweena Promtong, Sarin Ittinuntaweerachai
Production Company: No Playback Pictures
Director: Kulapat Aimmanoj
Director of Photography: Tonkla Lalitkanjanakul
Editor: Kulapat Aimmanoj
Colorist: Tonkla Lalitkanjanakul
Film Producer: Thunjira Vejjajiva
