Reliance Jewels pays tribute to Bengal via Scarecrow M&C Saatchi India campaign

Scarecrow M&C Saatchi India and Reliance Jewels pay a poetic tribute to the craft, culture and creativity of Bengal with “Swarn Banga” jewellery collection campaign.

Reliance Jewels, a name synonymous with the world of exquisite jewellery collections, has woven a tale of timeless elegance and unwavering commitment to excellence. The brand has carved a niche for itself by paying homage to India’s rich heritage and culture. With a heart devoted to crafting the finest pieces inspired by different regions of India, they have become a beacon of trust and sophistication.

The journey began with “Apurvam,” a collection that whispered the enchanting tales of Hampi. Following this, “Utkala” paid homage to the art heritage of Odisha, while “Kaasyam” drew inspiration from the divinity of Benaras.

“Rannkaar” unveiled the Karigari of the Kutch desert, and “Mahalaya” showcased the royal heritage of Maharashtra. Next in line came “Thanjavur,” an ode to the mystical kingdom adorned with spellbinding art and Dravidian architecture.

Now, on the auspicious occasion of Dhanteras, Durga Puja and Diwali, Reliance Jewels presents, “Swarn Banga,” a collection that captures the craft, culture and creativity of Bengal through promising poetic verses.

Credits
Title : Swarn Banga – A poetic Tribute to Bengal
Creative Agency: Scarecrow M&C Saatchi
Creative Team: Manish Bhatt, Raghu Bhat, Kapil Tammal, Kunal Parkar, Lalit Sakurkar, Yuvraj Gorule, Pranay Roy, Abhijit Kalan, Uttam Kumar, Krupa Mehta, Kalpita Powale, Yamini Rehal, Akansha Sarkar, Doremi Chatterjee, Narendra Naik, Simran Tandon, Shreya Kshirsagar, Sakshi Udhwani, Varun Shah, Vaishnavi Mandavkar
Account Management: Mangesh Mulajkar, Baishali Bhattacharya,
Kruti Pandya, Saneh Kurian, Ravina Redkar
Studio: Subhash Gade, Mangesh Kasekar, Vikram Dalvi, Sandesh Rane
Creative Interns: Arunoday Thakur, Soumyanshu Ghosh, Karan Dhanesh, Kamakshi Jaulkar, Bhavi Baid, Aayushi Gupta, Samiksha Dangra, Aashna Gupta, Shreyas Koli and Neer Mota
Team Reliance Jewels: Sunil Nayak, Priyanka Thapa, Rohan Patankar, Shaswat Doctor, Prajith Nair, Dipali Sable, Abhishek Ranjan
Film Production:
Production House: Jiboom Studios
Director/DOP: Sudeep Chatterjee ISC
Producer: Kanchan Kalra
Music Composer / Music Director / Music Producer: Debojyoti Mishra
Bengali Poetry: Srijato
Hindi Poetry: Manish Bhatt
Baul Verse: Debojyoti Mishra
Recitation (Bengali): Anirban Bhattacharya
Recitation (Hindi): Mohd Yasir Itikhar
Editor: Tathagata Basu
Production Designer: Tapan Kumar Seth
Choreographer: Vittal Patil
Director’s Assistant: Rituja Jayant, Namya Patel
Associate Cinematographer: Shyam Shukla
Operative Cameraman: Piyush Ghosh, Animesh Ghorui
Executive Producer: Pritha Nandini Sen
Creative Producer: Moumita Chatterjee
Local 1st AD: Shaket Banerjee
Bombay 1st AD: Shikhar Shrivastava
Assistant Cinematographer: Deependu Bhattacharya
Costume Stylist: Aasia Abbas
HMU Designer: Danica Drego
Model: Sneha Bose
Local 2nd AD: Pavel Midya
Bombay 2nd AD: Priyansh Gabra
Local 3rd AD: Moutusi Mitra
Bombay Intern AD: Yash, Ishaan Chatterjee
Line Production: Golden Creeper Pictures
Production Controller: Bachchu Ghosh
Production Manager: Priyanjana Chaudhuri, Dibyajyoti Gain
Production Supervisor: Natasha Singh, Bhola Chaudhuri
Production Coordinator: Gayatri Purohit
Production Accountant: Archana Vora
Production Assistant: Sanjay Das
Local Manager for Bishnupur: Kartik
Audio Production:
Singer: Mekhla Dasgupta
Baul Singer: Debojyoti Mishra
End FVO (Bengali): Proshia Sen
End FVO (Hindi): Vibha Saraf
Choir: Shalini Mukherjee, Upasana Sanyal, Somdutta Chakrabarty, Arunima Banik
Film Post Production: Black and White VFX Studios
Post Head: Mukesh Choudhary
Post Producer: Dikshant Singh Kamboj
Online Editor: Abhishek Manjrekar
Colourist: Hany Halim Ahmed
Special Thanks: Pankaj Kumar & Avinash Arun
Print Production:
Model Shoot:
Production House: Prasad Naik Films
Photographer: Prasad Naik
Photo Asst: Amit & Mayank
Stylist: Aasia
Makeup Artist: Brendon Degee
Models: Chandni & Ritvikka
Producer: Sanjay Bhatia
Production Head: Sanjay Bhatia
Product Shoot:
Production: Proshots
Producer: Jeetu Kapadia & Kinnari Sanghavi
Photographer: Jeetu Kapadia & Kinnari Sanghavi
Product Stylist: Kinnari Sanghavi
Production Manager: Santosh Gupta