Thums Up’s World Cup 2023 campaign by Ogilvy India turns every doubter into a believer

Thums Up & Ogilvy India get Shah Rukh Khan (SRK) to play a double role for the latest Cricket World Cup campaign, showcasing the constant tussle of opinions in our own mind about team India lifting the cup.

 

Ritu Sharda, Chief Creative Office, Ogilvy India (North), said: “Cricket is a wave that rides on pure emotion. When the team is playing well, we all rally behind the team, and suddenly with one bad performance, we lose all hope. It’s intense. It’s almost like there are two sides within all of us, constantly pushing against one another. The doubter and the believer. This is exactly the emotion we’ve played out in our latest campaign with SRK bringing to life this struggle of the mind and heart.”

Tish Condeno, Senior Category Director (Sparkling Flavours), India & South-East Asia, The Coca-Cola Company, said: “We believe that the ICC Cricket World Cup is the biggest sporting event for the country. Partnership with the ICC provides us with a unique opportunity to unite our customers, consumers, brands, and cricket through diverse engagement formats. Our collaboration with SRK as the ‘Voice of Belief’ for Thums Up’s association with ICC World Cup campaign embodies our commitment to turning every doubt into an unwavering belief.”

This is not the first time Ogilvy has teamed up with the Bollywood superstar. SRK is recognizable for his role in the multi award winning Cadbury Celebrations’ “Shah Rukh Khan My Ad”.

Credits
Client: The Coca-Cola Company (Thums UP)
Agency: Ogilvy
Chief Creative Officers, Ogilvy India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak
Chief Creative Officer, Ogilvy India (North): Ritu Sharda
Creative Team: Shailender Mahajan, Kingshuk Dey, Rishi Pande, Vishal Yadav & Shivi Bhatt
Account Management Team: Priyanka Walia, Priya Azad, Kritika Vasan & Ritik Ranjan
Planning: Rohitash Srivastava, Pritish Mukherjee & Abhisek Patnaik
Production House: Good Morning Films