Shermaine Lau appointed as new eCommerce Head for Havas Market Singapore

Havas Market, the full-service eCommerce offering of Havas Media Network, has announced Shermaine Lau as its new head for Singapore. With a decade of experience and a profound understanding of the ever-evolving eCommerce landscape, Lau brings a wealth of expertise across digital transformation, brand acceleration and data-driven strategies.

Lau’s impressive track record includes clients such as Sanofi, P&G, GSK, Kao, Nestle, Health & Happiness, Friesland Campina, Kimberly Clark, and more. In her previous role as Director of Digital Insights and Innovation at ADA, Lau spearheaded the development of the Digital Shelf, a proprietary eCommerce analytics solution empowering brands to optimise their online presence and gain competitive advantage in the modern marketplace.

Under Lau’s leadership, Havas Market will enhance its focus on delivering meaningful shopping experiences for brands, emphasising end-to-end, omnichannel solutions. Harnessing the transformative power of cutting-edge generative AI, Havas Market aims to streamline operations, maximise resources, and deliver exceptional value to brands across all business segments.

“In today’s retail landscape, brands must go beyond product sales – they need to connect meaningfully with shoppers,” says Lau. “Our AI-powered omnichannel solutions enable brands to efficiently create great shopping experiences, fostering customer loyalty and driving sustainable business growth.”

Havas Market’s Meaningful Shopping Experience strategies encompass three key pillars:

Omnichannel Activations: Seamless omnichannel campaigns across performance media, retail media and branding initiatives ensure a consistent, immersive and engaging brand experience across all marketplaces and D2C platforms.

Conversion-Focused Approach: Prioritising CX, UX and UI, Havas Market optimises landing pages and the overall shopper journey to enhance user experience and drive conversions through a data-driven approach – ensuring that every touchpoint is designed to maximise engagement and sales.

Building Loyal Shopper Communities: Leveraging social media, influencer marketing, and loyalty programmes, Havas Market cultivates passionate brand communities to foster customer loyalty and drive long-term brand advocacy.

By implementing these comprehensive strategies, Havas Market empowers brands to create meaningful shopping experiences that resonate with consumers.

Deanson Lee, Head of Digital at Havas Media Network Singapore, said: “With Shermaine’s extensive experience, I’m confident that we will not only empower our clients to navigate the dynamic omnichannel retail and media landscape but also venture into new frontiers of commerce, unlocking greater market potential together.”