giga! and Grey’s innovative campaign gives out free data whenever it pours in Singapore

giga!’s customers will have one less reason to complain about the rain during this monsoon season because they will receive free data whenever it pours in Singapore! The campaign, created by Grey Singapore, features programmatic, out-of-home (OOH) ads that can switch between a ‘sunny version’ and a ‘rainy version’ according to the weather.

A fully digital mobile service provider in Singapore, giga! has been making a splash in town with its recent 4th-anniversary campaign, “Feeling Good”, where customers could give out new mobile lines to family and friends for just SGD 1.

The latest campaign to give out free data on rainy days is a display of generosity that stays true to their “Feeling Good” motto.

As long as rain falls over any part of Singapore, all active giga! customers will be able to redeem free data in their giga! App. To date, giga! has given out more than 100% of the initial allocated free data, which amounts to 23 million GB.

Leading this project, Peter Callaghan, Creative Director, Grey Singapore, said, “Turning something negative into something positive is just brilliant.”

Aletheia Y.P. Green, Vice President, New Business and Digital Brand giga! at StarHub said, “At giga!, our Customers are at the core of what we do. Keeping to our overarching brand promise of ‘Feeling Good Everyday’, we have continuously used innovation and creativity to create a better mobile experience, thus making it YOUR #gigaexperience.”