The Leo Burnett Group Thailand highlights how Thanachart Insurance looks out for customers

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The Leo Burnett Group Thailand has released a new Thanachart Insurance branding campaign, directed by Mum Films’ Suthon Petchsuwan.

 

The campaign of three is made memorable through their “Bro Chart” character and illustrates how the company looks out for their troubled customers.

VIEW THE BIG GUY SPOT

VIEW THE CONVERTIBLE SPOT

Credits
Title: Big Guy / Convertible / Maze
Client: Thanachart Insurance
Product/Service: Car Insurance
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Paroon Suthaveepramochanon
Creative Director: Somchai Jiu
Art Director: Amarit Soros
Copywriter: Somchai Jiu
Client Service: Peerajet Sringean, Maytinee Chantornlaksana, Lalita Malichan
Agency Producer: Panitchanan Theewarakrit
Strategic Planner: Paemika Vesaratchpong
Production Company: Mum Films
Film Director : Suthon Petchsuwan 
Assistant Director : Chairat Piriyawattanakul
PA to Dir. : Kataporn Saeieb
Executive Producer : Pattarajitr Trakarnkate
Production Producer: Nara Montrekul Na Ayudhya
Production manager : Sumittra kudcharoen
Cinematographer / D.O.P : Pongsarut Wiboonwattanakul
Casting Master : Surangkana suwanjinda
Costume Stylist : Kittisak prasarndee
Location Manager : Dechnarong Boonsongsang
Digital Video Assistant : Chalerm Thongsuk
Post Producer : Kritsana Thaweesang/ Sansanee Rungpongwanich
Editor : Dechmongkol prasertsit / Supachai Supakij / Narathip Mahumuang
Colorlist : Pat Aphipongcharoen
Computer Graphic : Wanchai Boonsa-ard
Online Artist: Tanawich Kochchaprom
Sound Production Company: Time lapse Post Production