Simplify lunch time struggles with GrabFood Group Order says latest GIGIL Philippines spot
Ordering together in offices has its downside such as coordinating customized orders and splitting the bill among one another. Enter, GrabFood Group Order. With it, communication between people regarding personalized food or drinks and their respective part of the bill becomes easier.
In order to encourage people to use this update, GrabFood has partnered with ad agency GIGIL, releasing a humorous online film starring a long-haired, long-bearded protagonist suddenly bombarded by the many requests from those closest to him. The film cleverly demonstrates this particular problem and how this feature eases lunchtime group orders.
The protagonist in the film represents everyone who struggles with taking into account everyone’s meal options, with Group Order positioning itself as the answer to the designated order taker’s prayers.
Grab Philippines Director for Deliveries Greg Camacho, says: “GrabFood Group Order is a manifestation of this commitment to the Filipino consumer, enhancing their ability to celebrate togetherness hassle- and worry-free, whether they’re in the office, at home, or any other location.”
In only four days upon the film’s release, it garnered up to 3M views and 18K engagements.
Credits
Client: GrabFood
Justine Anne Aruta – Country Marketing Head
Kristopher Mauricio – Marketing Head, GrabFood and GrabMart (Deliveries)
Lovette Bartolome – Art Director
Vin Quilop – Art Director
Hex Ng – Creative Director
Gab Ramos – Senior Marketing Associate, Deliveries
Wenzel de Guzman – Assistant Marketing Manager, Deliveries
Agency: GIGIL
Founding Partner – Herbert Hernandez
Founding Partner – Badong Abesamis
Managing Partner – Jake Yrastorza
Group Account Director – Micco Balana
Group Account Director – Bev Lubid
Group Account Director – Shash Recon
Account Manager – Pluto Diaz
Account Manager – Agatha Ramos
Account Manager – Gigo Banaag
Account Supervisor – Yza De Mesa
Senior Strategic Planner – Nanais Hernandez
Junior Strategic Planner – Phyllis Esther Ong
Associate Creative Director – Alvin Adriano
Senior Copywriter – Raphe Ramirez
Junior Copywriter – Brandon T. Talip
Senior Art Director – Niña Rivera
Junior Art Director – Haui Sacay
Producer – Sasa Abella, Denise Elizon
Copy Intern – Karl Dizon
Art Intern – Riz Guico
Production House: Arcade Film Factory
Director – Marius Talampas
Line Producer – Mara Bernaldo
Executive Producer – Paula Collado/Ima Liban
Director of Photography – Dix Buhay
Assistant Director – James Sales
Production Designer – Diong Fernandez
Soundman – Danjo Galapon
Production Manager – Kristine Aguilar
Location Manager – Simon Flores
Production Staff – Katrina Quirimit/Mei Pondare
Hair & Makeup Artist – Dianne Del Mundo/Peachy Villaflor
Propsman – Glenn Manuel
Audio House: Hit Production
Audio engineer: Vener Ariston
