McDonald’s India embraces anime fandom via new DDB Mudra Group India experience

Embracing the anime-fandom among the Gen Z, McDonald’s India (West & South) has teamed up with DDB Mudra Group India and stepped into the anime world with the launch of ‘WcDonald’s’ in the country.

In anime culture, McDonald’s has been referenced as WcDonald’s by anime fans and creators alike. The WcDonald’s identity is a hat tip to the love for this culture and fandom. From the launch of a limited time savoury sauce, exciting new collectible manga-themed packaging and an anime themed restaurant to the release of four anime films, each of these elements is an ode to anime fandom to create unforgettable dining moments.

One of the star attractions at WcDonald’s is the limited time Savory Chili WcDonald’s Sauce meticulously crafted to enliven taste buds with a symphony of flavors. Infused with an enticing blend of ginger, garlic, soy, and a hint of chili flakes, this sauce guarantees an explosion of energy with each delectable bite. This menu innovation echoes the fearless and dynamic personas of beloved anime heroes, offering an enticing experience for Anime fans. It perfectly pairs with an order of 10-piece WcNuggets (the fan-favorite Chicken McNuggets) or any of your go-to menu items. For a limited time, fans will also receive manga-inspired packaging featuring WcDonald’s Crew characters, sketched by iconic Japanese manga artist/illustrator Acky Bright.

McDonald’s India has also unveiled a ground-breaking transformation of its iconic restaurant at Linking Road in Bandra, Mumbai. Inspired by the vibrant world of Anime, this WcDonald’s restaurant aims to transport diners into a realm where fantasy meets fandom. Brought to life by DDB Mudra Group, the restaurant’s décor and ambiance has undergone a complete makeover, capturing the essence of the much loved Anime aesthetics.

Arvind R. P., Chief Marketing Officer, McDonald’s India (W&S), said: “Anime culture is booming in India, particularly among the Gen Z. For years, anime fans have been bringing their favourite brand to life in many ways within the Anime universe. The McDonald’s-inspired ‘WcDonald’s’ is a case in point. Now, WcDonald’s transcends fantasy, becoming a reality. We honour our fans’ imagination by authentically manifesting the WcDonald’s universe in our restaurants, while inviting them to be part of our story like never before. WcDonald’s embodies our dedication to integrating our brand with popular culture, offering unique experiences that wow customers. We invite everyone, particularly manga enthusiasts, to step into this immersive anime world.”

Rahul Mathew, Chief Creative Officer, DDB Mudra Group, said: “You’ll be surprised how big the anime community is in India. And we realised that the anime universe has been tipping its hat to McDonald’s through its many avatars. We felt the best way to acknowledge and celebrate this community was to bring one of the avatars from the anime world to the real world.”

McDonald’s India complements its unique initiative with four captivating anime themed brand films, enriching the fans’ immersion in the enchanting world of WcDonald’s. Produced by renowned animation house Studio Pierrot, the first official WcDonald’s anime will unveil episodic shorts exploring the flavorful WcDonald’s Sauce and Chicken WcNuggets. These films will be available on McDonald’s India’s owned social channels.

Experience the Savory Chili WcDonald’s Sauce at your nearest McDonald’s store in West & South India. It is also available for delivery via the McDelivery platform.