Leo Burnett Mumbai’s Oreo #BringBack2011 wins Silver Lion in Cannes Creative Effectiveness

Leo Burnett Mumbai has won a Silver Lion in the Cannes Creative Effectiveness category for their Oreo #BringBack2011 campaign. Grand Prix and Gold awards are announced at tonight’s award show.

“To be picked as a Creative Effectiveness winner you have to be the best of the best consistently. And we couldn’t be prouder to take home a silver for our Mondelez Oreo #BringBack2011 campaign. This campaign is a powerful example of how creativity can play an effective role in driving business, fostering a deeper connection with the audiences and building the brand,” said: Rajdeepak Das, CCO Publicis Groupe – South Asia and Chairman Leo Burnett – South Asia.