National Book Store encourages Filipinos to rediscover love for reading via Leron Leron Sinta

National Book Store, a cherished Pinoy brand and trusted partner for generations of Filipinos, has fueled our love for literature and creativity since childhood. As the new school year fast approaches, the brand collaborated with independent ad agency Leron Leron Sinta to release a NEW film that captivates audiences with a unique narrative about rediscovering passion, creativity, and love for learning.

Their newest film “Passion,” revolves around a seemingly ordinary mother with a secret that is anything but ordinary.

The film’s main turning point is when the mother, after seeing National Book Store’s diverse selection of reads and bestselling books, is triggered to molt her human guise to reveal her true self: a bookworm.

This unexpected transformation symbolizes the constant internal conflict between personal passions and parental duties, resonating deeply with viewers of all ages.

VIEW THE FILM