Brand New Agency Korea creates superhero themed campaign for Jack Link’s

The No. 1 beef jerky brand in the United States, Jack Link’s, is launching its 2024 advertising campaign, ‘For the REAL HERO’ in Korea created via Brand New Agency. Known for its thick and smoky products, Jack Link’s emphasizes these unique characteristics, offering consumers a ‘real jerky’ experience akin to hitting the taste jackpot.

While the 2023 campaign significantly boosted brand recognition with its impactful ‘rock band’ concept, the 2024 campaign aims to captivate consumers with a powerful new theme: a superhero animation. This campaign continues to highlight strong and rhythmic ‘rock’ elements, ensuring that consumers readily associate these attributes with Jack Link’s.

In the ‘For the REAL HERO’ campaign, the hero, Jack, represents the brand’s commitment to authenticity in a world full of fakes. Through lyrics such as ‘endure the blazing smoke’ and ‘enhance the thick texture,’ the campaign underscores the distinctive features of Jack Link’s ‘real jerky.’

The full version of the addictive CM song, ‘For the REAL HERO,’ will be released on various music streaming platforms.

“While maintaining the successful ‘Real Jerky, Jack Link’s’ message and rock theme from the 2023 campaign, we have introduced new creative elements with the animation for this year’s campaign. The engaging music and immersive animation have elicited an explosive response from consumers since the campaign’s launch,” said a Brand New Agency spokesperson. “Through differentiated communication unique to Jack Link’s, we aim to solidify our brand presence and leadership in the beef jerky market.”