Sharks highlight the dangers of vaping in new BBDO spot for Thai Health Promotion Foundation

BBDO Bangkok has created a new online film titled, “Baby Shark,” for the Thai Health Promotion Foundation’s anti-vaping campaign.

The spot was directed by Mum Film’s, Suthon Petchsuwan, and uses the image of sharks to highlight the dangers of smoking. Imagine regular cigarettes as big, menacing sharks, while e-cigarettes are like cute baby sharks. Don’t be fooled by their size—those tiny drops of e-cigarette oil can carry lots of harmful chemicals that sneak easily into your body. This film aims to show the hidden dangers of vaping.

Click here to view the spot on Bestadsontv.

Credits
Title: Baby Shark
Product: Anti-Vaping Campaign
Client: Thai Health Promotion Foundation
Agency: BBDO BANGKOK
Chief Creative Officer: Thasorn Boonyanate
Creative Director: Rook Floro
Creative Group Head: Supalerk Silarangsri
Art Director: Achiraya Wongtrirat, Todsapon Sripuvatanik
Senior Copywriter: Supakit Sukarog
Group Business Director : Taksina Vasaruchapong
Business Director: Mira Komolwanich
Account Director: Saranya Jaiyen
Account Executive: Waneenat Sangramphaiwigee
Agency Producer: Toungrak Jiravatanarungsri
Project Manager: Thananya Tagoporn
Head of Brand and Digital Planning : Prasit Kunanuphanchai
Strategic Planning Manager : Chanapa Kongvaranont
Strategic Planner : Siraphat Ngewseeda
Production Company: Mum films
Film Director: Suthon Petchsuwan
Assistant Director: Chairat Piriyawattanakul
Executive Producer: Pattarajitr Trakarnkate
Producer: Ravikan Thongcho
PA to Dir.: Kataporn Saeieb
Post Producer: Kritsana Thaweesang
Location Manager: Teerapat Pinamnat
PM : nitthijira loetkuntham
PA : Raiwin Srikotapetch
Art Director: TAAN NUTTANAWAKUN
Wardrobe: Kittisak prasarndee
Casting : Surangkana suwanjinda
DOP (Shark) : Prapope Duangpikool
Editor (Shark): Dechmongkol Prasertsit
Colorlist: Thawatchai Chuaitang
Online Artist: Tanawich Kochchaprom
CG : Wanchai Boonsa-ard
Sound Production Company: Teerapong Sidakul