BBDO Bangkok’s new campaign highlights Roojai Online Insurance’s unique brand identity
Roojai Online Insurance has been addressing a common question from the public: why use a kangaroo as the brand’s corporate identity (CI)? The answer comes with the launch of their latest campaign, “Minimize Your Frustration,” launched last month in partnership with BBDO Bangkok.
The campaign is based on the insight that when it comes to accidents, everyone can become frustrated. However, with Roojai Online Insurance, embodied by the Roojai Kangaroo, they aim to “minimize your frustration” by showcasing the benefits and unique offerings of Roojai Online Insurance.
The campaign has been directed by Thailand’s Cannes-winning director, Wuthisak Anarnkaporn from Factory 01. The first film, “Triangle of Accident”, vividly illustrates how Roojai can transform a stressful situation into a manageable one, reducing the frustration associated with accidents to a minimum. With a touch of humor and striking visuals, the campaign effectively communicates the reliability and efficiency of Roojai’s services. The second film, “Uncle and Auntie”, demonstrates the exceptional results of a 4.7/5 review claim experience, which is as good as a 5/5.
Through this campaign, Roojai aims to reinforce its commitment to customer satisfaction and solidify its brand identity with the iconic kangaroo, symbolizing agility, support, and care. Experience the new Roojai Online Insurance campaign and see how the Roojai Kangaroo can make a difference in times of need.
Credits
Agency: BBDO Bangkok
Chief Creative Officer: Thasorn Boonyanate
Creative Director: Rook Floro
Creative Group Head: Supalerk Silarangsri
Senior Copywriter: Supakit Sukaroj
Art Director: Todsapon Sripuvatanik
Art Director: Achiraya Wongtrirat
Group Business Director: Taksina Vasaruchapong
Group Account Director: Mira Komolwanich
Account Manager: Pornchanok Wuttitanakorn
Head Of Brand And Digital Planning: Prasit Kunanuphanchai
Strategic Planning Manager: Nonpakorn Ittiamornphat
Agency Producer: Paramee Soontornwuttinun
Project Manager: Thananya Tagoporn
Art Studio Manager: Kulvadee Apiyanon
Art Studio Officer: Panithan Prodpran
Production Company: Factory 01
Director: Wuthisak Anarnkaporn
Executive Producer: Rungtawan Nanthasaen
Director of Photography: Abhisit Prasongsup
Assistant Director: Mattanee Uajaremsup
1st Assistant Director: Wityawat Lakam
Production Designer: Wanlop Plumsee
Location Manager: Sukonthip Thongyam
Stylist: Thida Rosthip
Casting: Pornthip Mutisom
Camera Team: Camera Corner Co., Ltd.
Lighting Team: Tang Lighting Co., Ltd.
Mock Up: Parinya Likhitroekwit
Post Producer: Wipawee Khirirat
Editor: Chaleamchon Natipat
Colorist: Rattakhet Naimuang
Sound Engineer: Artit Vongmetta at Mellowtunes Co., Ltd.
Post Production House: One Cool Production Co., Ltd.
Flame Artist: Suppakorn Thoongsin One Cool production Co., Ltd.
Flame Artist Producer: Therdsak Buapian
