Bukahati advocates for humanitarian effort via #TEMPOSCAN100PERSENINDONESIA campaign

Bukahati has supported Tempo Scan on their latest campaign, #TEMPOSCAN100PERSENINDONESIA, which aims to provide essential support to Palestinian children affected by conflict.

With a deep commitment to humanitarian causes, Bukahati has created a campaign that not only highlights the plight of Palestinian children but also embodies the spirit of collaboration for humanitarian efforts. By leveraging the emotional power of storytelling and impactful visual narratives, Bukahati and Tempo Scan seek to engage the public and encourage widespread participation in this noble cause.

Tempo Scan, a 100% Indonesian company, has been a trusted presence in Indonesian households for 70 years. Recognizing the need to extend their support beyond national borders, Tempo Scan has committed to helping Palestinian children. Through the #TEMPOSCAN100PERSENINDONESIA campaign, they aim to restore smiles and provide a glimmer of happiness to these children.

The campaign features 12 local and prominent Brand Ambassadors representing various Tempo Scan brands, all united in the cause of aiding Palestine. During August and September 2024, every purchase of Tempo Scan products will contribute Rp 100 per product. The goal is to raise Rp 10 billion, which will be used to provide food, milk, medicine, vitamins, baby and children’s products, clothing, and more to Palestinian children. The campaign is being promoted through national TV and digital channels.

The idea and execution of the campaign reflect the organization’s commitment to meaningful, humanitarian-focused initiatives. The campaign strategy highlights both the project’s livelihood and humanitarian aspects, demonstrating how it aligns with their mission of making a local impact with a global reach.

The 12 empathetic and influential Brand Ambassadors—Alyssa Daguise for Marina, Andre Taulany for NEO Rheumacyl and Bodrex, Chicco Jerikho for Hemaviton, Maudy Ayunda for Hemaviton, Mawar De Jongh for Marina, Nagita Slavina for HealthyWay Kids, Olivia Morrison for Marina, Pevita Pearce for Hemaviton, Raffi Ahmad for Oskadon, Rossa for Bodrex, Tasya Kamila for Bodrexin, and Zaskia Sungkar for Bodrexin & Vidoran—are not only lending their voices to this noble cause but are also leveraging their vast influence to reach audiences across Indonesia. Their participation ensures the campaign’s message of compassion and support for Palestinian children resonates deeply, encouraging widespread public engagement and support.

Bukahati’s involvement in this campaign is a testament to their dedication as a local agency with global aspirations. Bukahati is proud to collaborate with Tempo Scan Group and work alongside 12 influential brand ambassadors, as well as other creative partners. Through a video presentation entitled “Kembalikan Senyum” and notable key visuals, this campaign not only represents the cause but also showcases the personal commitment of each ambassador.

“Being part of #TEMPOSCAN100PERSENINDONESIA is a profound honor for us at Bukahati. Our mission has always been to blend local insight with global impact. This partnership with Tempo Scan Group allows us to shine a light on the plight of Palestinian children and shows how business can unite to drive positive change. It’s a testament to our belief that creativity and compassion can go hand in hand, creating a better world for future generations,” said Andrian Wiranata, Creative Business Director of Bukahati.

Credits
Agency: Bukahati
Production House: Rentjana Creative House