45th AWARD Awards winners announced: TBWA\HAKUHODO Tokyo, The Nine Shanghai and MullenLowe Treyna Philippines win Gold
The winners of the 45th annual AWARD Awards were announced tonight at the Gold Pencil Award Party, held as part of This Way Up at Sydney’s Museum of Contemporary Art. A total of 31 Gold pencils were awarded across 18 different campaigns, with a further 74 Silver and 118 Bronze pencils awarded. Special Awards were also awarded across 16 categories.
TBWA\HAKUHODO Tokyo has won the most Gold from Asia, with ‘Shellmet’ winning two. The campaign also scored a Silver.
Asia’s other Gold Pencils were awarded to MullenLowe Treyna Philippines and The Nine Shanghai. The Nine Shanghai also scored 3 Silver and 1 Bronze.
Banana Balloon Shenzhen also performed strongly winning 3 Silver and 1 Bronze.
Bronze awards have been won by TBWA\SMP Philippines, Ogilvy Thailand and Wolf BKK Thailand.
Revolver collected five golds across three pieces of work and was named Production Company of the Year. The Monkeys, part of Accenture Song, was crowned Agency Network of the Year, taking home four golds for ‘Play it Safe’, celebrating Sydney Opera House’s 50th anniversary, and the coveted The Grand Award.
CHEP Network also collected four golds for ‘Climate Doctor’s Certificate’ – National Climate Strike.
Other gold winners included DDB Group Aotearoa with 3; Howatson+Company and M&C Saatchi with 2 each; and DIVISION, The Editors, Exit Films, The Glue Society, Ogilvy Australia, Special Australia and Special New Zealand all collecting 1.
The inaugural Best B2B Campaign, supported by LinkedIn, was awarded to Special Group Melbourne for the ‘Shift 20 Initiative -’ The Dylan Alcott Foundation.
Daniel Hochuli, LinkedIn’s Head of Content Solutions (APAC & China), said: “The Shift 20 Initiative specifically targeted behaviour change in brands and was the judges’ favourite because it drove significant B2B effects. Its messaging was incredibly effective, motivating 200+ brands to take action and get involved – a remarkable achievement.”
AWARD Chair, Mandie van der Merwe, said: “Congratulations to all who picked up a Gold or Special Award at tonight’s Gold Pencil Award Party. You’ve earned bragging rights across our region with work that not only stood out, but made us lean in, moved us and spurred us into taking action.
“A massive shout out as well to the silver and bronze winners who were recognised during the virtual announcements earlier this week. The winners this year represent the pointy end of creativity and set the bar high for the standard of work AWARD champions and celebrates in this corner of the world.
“AWARD Awards is the most prestigious creative show in our region because of our world-class judges. Heartfelt thanks to our jury president Liz Taylor, jury chairs and our team of judges who have given their incredibly valuable time freely and debated vigorously to uphold AWARD’s exacting standards for recognising creative excellence every year.”