INNOCEAN sponsors exhibition and launch party of Pharrell Williams’ JOOPITER auction house debut in South Korea

INNOCEAN has announced that it is serving as the partner sponsor of JOOPITER’s exhibition of its latest online auction, Nothing But a ‘G’-Thang: The Art & Archive of G-Dragon, held at the Daelim Museum. The exhibition showcases the various fashion items and artworks from G-Dragon’s career.

JOOPITER, founded by Pharrell Williams in 2022, is a global art content platform and digital auction house, focusing on valuable collectibles from influential figures in art, design, culture, entertainment and more.

As the partner sponsor, INNOCEAN will play a crucial role in the success of the Museum’s exhibition and launch party, driving the auction’s popularity, and attracting VIPs from across fashion, music, and art, including founder Pharrell Williams himself.

John Auerbach, CEO of JOOPITER, said: “We are honored to hold our first event in Korea with G-Dragon, a true icon of our time, with the support of INNOCEAN, known for its positive impact through creativity. As a global company leading in brand value creation, INNOCEAN shares our philosophy of respecting the value of modern collectibles and allowing them to create new cultural value.”

William Lee, Global CEO of INNOCEAN, said: “As a company with creativity at its core, we are proud to support this meaningful event that celebrate the heritage of artists. We look forward to exploring more collaborations in the arts, including fashion, where creativity knows no bounds.”

Auction lots will be on display on September 5 to 7 at the Daelim Museum in Seoul. The auction will be open for bidding online at JOOPITER.com between September 2 to 10.