Outreach Nepal partners with Dove on new campaign blending print, digital and AR together

Dove has unveiled an innovative media campaign, created via Outreach Nepal, to promote its iconic Dove Bar in Nepal, blending traditional and digital advertising with Augmented Reality (AR) for an immersive consumer experience. This campaign spans all major national newspapers in Nepal, revolutionizing how brands engage with their audience through print advertisement.

The ad poses a simple question: “How do you want your skin to feel?” Alongside this, a QR code is featured. Readers can easily scan this code with their smartphones, which then triggers a video that compares Dove Bar to ordinary soaps. This video illustrates the unique qualities of Dove, particularly its moisturizing benefits, setting it apart from regular soap.

What makes this campaign extraordinary is its seamless transition from a static print advertisement to a dynamic TV commercial (TVC) with the help of a simple smartphone. Readers don’t need to download any additional apps; all they have to do is open their phone’s camera, scan the QR code and allow the necessary permissions. Holding the phone over the ad brings it to life as the TVC explaining “The DOVE Difference” begins playing on their screen.

Saurav Karanjeet, Head of Marketing at Unilever Nepal, said: “At Unilever, innovation is at the core of what we do to bring more value to our consumers, whether bringing new products that make their life easy or technology that enables how we do things or processes that drive efficiency or in this case Media linked with Technology and AR.”

Ujaya Shakya, Founder of Outreach, said: “Happy to share this Print Media Innovation that transforms a simple newspaper ad into a TVC using your smartphone. This achievement was made possible thanks to the trust and collaboration of the Unilever Brand Team and Team Outreach. We are excited to continue pushing the boundaries of media innovations in Nepal.”

Shakya also emphasized how this campaign reflects a growing trend to blend traditional advertising methods with technology to create unique consumer touchpoints. The seamless combination of print and technology enhances consumer engagement, allowing them to experience the benefits of Dove Bar effortlessly.

By scanning the QR code, consumers can immediately access detailed information about the Dove Bar’s benefits, making it easier to understand its unique qualities.

This campaign represents a new way forward for advertising in Nepal, where the fusion of traditional print with digital and AR technology is helping brands connect with audiences in more meaningful and impactful ways.