Centaur powers through land and sea for his wife in Rogin-E Boost spot via GIGIL Philippines
Rogin-E Boost is a multivitamin for men. But when it comes to buying it over-the-counter, the ones who take charge of this are the women. So to launch it, the brand got a wife to endorse the brand.
The film resembles old-school Filipino films, and it opens with a wife who receives dull-looking pearls from a courier service instead of the real, gleaming ones she expected. This leads her centaur-husband to venture on a long action-packed journey for real pearls, which in the end is successful.
Only a month since the film’s launch, sales and demand have skyrocketed by 3119% vs. previous month—a testament to the impact of the Rogin-E Boost’s campaign.
Credits
Agency – GIGIL
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Managing Partner: Jake Yrastorza
Group Account Director: Jim Jimenez
Group Account Director: Micco Balana
Creative Director: Jordan Constantino
Creative Director: Leslie Cua
Account Director: Sharina Tan
Account Director: Abi Reyes
Account Supervisor: Chill Coronel
Account Supervisor: Josh Surquia
Account Manager: Kitkat Galvez
Account Manager: Rosie Ronquillo
Senior Strategic Planner: Nanais Hernandez
Junior Strategic Planner: Fritz Jay Dalawampu
Art Director: Seph Asentista
Art Director: Ricia Deguito
Copywriter: Tria Casas
Copywriter: Zion de la Peña
Copywriter: Brandon James Talip
Copy Intern: Janella Sayson
Copy Intern: Kami Pangantihon
Video Editor: Joseph Linga
Broadcast Producer: Sasa Pascual
Associate Broadcast Producer: Denise Blanco Elizon
Other Credits
Associate Creative Director: Barbie Penalba
Art Director: Rio Estrellado
Art Director: Haui Sacay
Copywriter: Raphe Ramirez
Production: Arcade Film Factory
Director: Marius Talampas
Executive Producer (EP): Paula Collado
Executive Producer (EP): Codie Larracas
Line Producer (LP): Mara Bernaldo
Director of Photography (DOP): Michael John David
UW shots: JC Valencia
Assistant Director (AD): James Sales
Producer Director (PD): Mitoy Sta. Ana
Caster: Carlos Lapira
Production Manager (PM): Kristine Aguilar
Location manager (LM): Daryl Caca
Staff: Kat Quirimit/ Nicole Calaustro/ Angelica Guevarra
Make-up Artist (MUA): Dianne Del Mundo
Propsman: Glenn Manuel / Obet Carianga
Livesound: Danjo Galapon
Offline: Alvin Chan
Grading: Barebones
Online: Central
METAMA
Account Manager: Kim Tang
3D Specialist: Keaton Varlez
Account Director: Vince Utzurrum
Junior 3D Specialist: Aaron De Guia
CENTRAL
Colorist: Verge Tafalla
Online Artist: Gerard Pacis
VFX Artist: Eli Mercader / Jerome Marco / Kim Villas / CJ Aguilar
Post Producer: Majo Tolentino
HIT PRODUCTIONS
Arranger : Arnold Bueno
Audio engineer: Vener Ariston
Client: Rogin-E Boost
Country Marketing Operations Head: Tina Sarmiento
Marketing Manager for Men’s Health: Toby Manlapat
Country Division Head: Magic Darmawan
Country Medical Lead: Dr. Leah Cheryl Manio
Associate Regulatory Affairs Pharmacist: Patricia Ashley Gargollo
Trade Marketing Manager: Gjertrud Soliven
Channel Development Manager: Karen Arguillo
ECommerce Key Account Manager: Ivan Carpio
Country Digital & E-Commerce Lead: Jay Arellano
Marketing Assistant: Marjory Tapia
