tgthr India and Ultraviolette got India on the road to the F77 Mach 2
Bengaluru-based Ultraviolette Automotive (UV) has launched upgraded F77 Mach 2, a launch that its fan base was eagerly waiting for. It is said to be the most comprehensive upgrade to the e-bike with fabulous performance and tech that comes with new colour options and graphics. UV F77 remains the fastest electric motorcycle in India.
But the fastest electric motorcycle in India had to stay back in the minds of the Indian motorcyclist. And that was tgthr’s task for the launch of the F77 Mach 2 – an integrated campaign that makes an impact.
The journey started off on the tracks of the Buddh International Circuit, with a film shot by tgthr showcasing the different personas of a UV rider. Whether you’re the man of few words riding the Shadow, or the easy-going stuntman ready to party with the Airstrike or the suit-clad thrill seeker on the red Laser – the F77 is every guy’s dream.
Acting as a centrepiece for the F77 Mach 2’s launch event, the film hand-in-hand with a unique media strategy gained the brand quite a few fans across the country and the world.
Taking it further, Supercar Blondie, a well-known YouTube star, reviewed the bike.
The activity was leveraged with a mix of short and long format content across multiple regional news channels like Republic India, Aaj Tak, Manorama Online, ABP, TV9 and DailyHunt. Leaving Ultraviolette, the Indian company behind the F77 Mach 2, trending across the country.
“The Indian motorcyclist today might not speak in English but their demands for a sophisticated bike focusing on technology and design are no less. With this integrated campaign, we’ve managed to make the F77 Mach 2 a part of that conversation in Hindi, Gujarati, Bengali, Telegu, Kannada, Tamil and three other languages” said Rahul Vengalil, Co-Founder and CEO, tgthr.
Arjuna Gaur, the director of the launch films says, “It’s not just an electric motorcycle. It’s an experience. A feeling. An emotion. A ride that breaks you away from the mundane reality you are trapped into a zone which you want to be a part of. We are lucky to find such a great client who made sure that every bit of the campaign embodied the vision of the bike’s creation.”
Credits
Agency: tgthr
Chief Executive Officer & Co-founder, tgthr: Rahul Vengalil
Chief Creative Officer & Co-founder, tgthr: Aalap Desai
National Creative Director, Chief Innovation Officer & Founding Partner, tgthr: Anadi Sah
Regional Creative Officer & Founding Partner, tgthr: Vibhor Yadav
Regional Creative Officer, Head of Originals & Founding Partner, tgthr: Pragati Rana
Sr. Creative Director, Head of Culture & Founding Partner, tgthr: Anirudh Venugopal
Rohit Varghese – Sr. Vice President & Founding Partner, tgthr
Nitish Sarkar – Head of AI Studio and Lead, Digital Production
Ishanya Preetham – Account Manager, tgthr
Jilu Jose – Copywriter, tgthr
Director: Arjuna Gaur
Producer: Hitank Kedia
D.O.P: Tassaduq Hussain
1st A.C.: Arif Bashir Wani
Associate Director: Pratyush Negi
Casting Director: Shivam Gupta (Radha Krishna Entertainment)
Production Designer – Diksha Sharma (Artistocreate)
Art Assistant: Palak Khandelwal
Line Producer: Umang Agarwal (Angel Sapna Movies LLP)
Costume Stylist – Shreya Singh
Precision Rider – Jassi and Ankit
Steady Camera – Nitish Singh (Starc Films)
Balarka – Divay Puri
Still Photographer: Asif Zubairi
Accountant: Devendra Amey
Post Production
Offline Editor: Suraj Jagtap
Colorist: Davide Pini (Studio Skwer)
Online Editor: Bibash Goswami (Blab Studio)
CGI: Hitesh Soni( Pin Crowd Studio) and Kalesha Syed (Wacky Voxel Studio)
Music Director: Jaydeep Hora
Sound Design & Re-recording Mixer: Kaarthic Jayanthi Senthil (MPSE)
Voice Over: D. Wood