Gold to Ogilvy India, Dentsu Inc, Tokyo and TBWA\ Group China at LIA; Asia also picks up 3 Silver and 8 Bronze following first round of results

Asia has scored three Gold Statues in the Ambient & Activation, Billboard, Poster and Print category at the 2024 LIA awards. Gold went to Ogilvy India’s “Megh Santoor” for Brooke Bond Taj Mahal Tea in the Billboard category, Dentsu Inc, Tokyo’s “Driving Sun” for Rally Japan 2023 in the Poster category and TBWA\Group China, Shanghai for adidas – Yoga Village in Print. These are the first LIA winners announced following days of rigorous judging at the Encore Hotel in Las Vegas.

The full results for the Creativity in PR, Creativity in B2B, Music & Sound and Ambient & Activation, Billboard, Poster and Print have also saw Asia picking up 3 Silver and 8 Bronze Statues.

The Jury designated to the categories of Ambient & Activation, Billboard, Poster and Print awarded 35 statues in Ambient & Activation; 40 Statues for Billboard entries; 28 Statues in Poster and 27 Statues in Print.

Jury President Till Diestel, Managing Director and CCO of Serviceplan Munich, said: “The criteria to award a Grand LIA in our jury was that the idea needs to be simple and create emotions, but also the craft needs to be exceptional on all levels. It’s like the piece that will be remembered in 5 or 10 years time.”

The Ambient & Activation Grand LIA, was awarded to Rethink, Toronto for “Coors Lights Out”. 13 Gold Statues, 9 Silver, 12 Bronze, as well as 8 Finalists were also awarded.

In addition to their Gold, Ogilvy India also picked up a Bronze for Vodafone Idea Ltd’s “Vi Human Network Testing Network”.

In the Billboard Category, the jury awarded Colenso BBDO Auckland the Grand LIA for the “Adoptable. By PEDIGREE”. 19 Gold Statue winners; 12 Silver; 8 Bronze; with 4 Finalists awarded as well.

Leo Burnett Kuala Lumpur’s Heineken “Heidden In Plain Sight” picked up Bronze.

The Jury awarded a Grand LIA in the Poster category to JCDecaux “Meet Marina Prieto” entered by DAVID Madrid. Additionally, 10 Gold, 13 Silver, 4 Bronze Statues, and 6 Finalists in the Poster Category.

A Bronze has gone to the “Drug Test Poster” for K-Drama Strong Girl Nam-soon by Cheil Worldwide Seoul.

In the Print category, Diestel and the Jury awarded 8 Gold, 11 Silver and 8 Bronze statues, there were also seven Finalists awarded. A Grand LIA was not awarded in the Print Category this year.

ANGLE Seoul won Bronze for SK Telecom / T Direct Shop – Peel the Tape, Heal the Earth’s “Polar Bears”, “Penguins”, “Seals”.

In the Creativity in PR Category, the Jury awarded a total of 39 Statues including two Grand LIAs. Ogilvy New York is awarded a Grand LIA for their work for CeraVe Skincare “Michael CeraVe”.

A Public Service/Charity/NGO Grand LIA was awarded for Transgender Day of Visibility “In Transit” to IPG Health New York.

The Creativity In PR Jury has awarded 2 Grand LIAs, 7 Gold Statues, 12 Silver, and 18 Bronze, as well as, 12 Finalists.

Ogilvy Singapore picked up a Silver and Bronze Statue for Vaseline’s “Transition Body Lotion” (see below).

The Creativity in B2B jury went on to award the Grand LIA to FCB New York’s “Spreadbeats” for Spotify. The jury awarded a total of 27 Statues including: 1 Grand LIA, 9 Gold, 8 Silver, and 9 Bronze statues, as well as 9 Finalists.

“Fit My Feet” for Buckaroo Footwear via McCann Worldgroup Gurgaon picked up a Bronze.

The Music & Sound Jury awarded a Grand LIA for Sydney Opera House titled “Play It Safe” to The Monkeys, Part of Accenture Song, Sydney. The Jury arrived at the decision to award 38 Statues including 4 Gold, 13 Silver, and 20 Bronze Statues. They also awarded 19 Finalists.

TBWA\Hakuhodo Inc., Tokyo’s “No Smiles” for McDonald’s Hiring and Subhajit Mukherjee Mumbai’s “The Real Magic Of Pujo” for Coca-Cola have scored Silver Statues.

Two Bronze’s have been picked up by Asia; Ogilvy India’s “Megh Santoor” and Havas Worldwide Hong Kong’s “The Pride Lions” for Gay Games.

Barbara Levy, President of LIA, said: “This year, we are seeing a lot of strong work in many categories. The judges spent three days deliberating, discussing and deciding which work should be awarded. We are seeing a lot of surprising ideas that will still be inspiring for years to come.”

VIEW THE AMBIENT & ACTIVATION WINNERS
VIEW THE BILLBOARD WINNERS
VIEW THE POSTERS WINNERS
VIEW THE PRINT WINNERS
VIEW THE CREATIVITY IN PR WINNERS
VIEW THE CREATIVITY IN B2B WINNERS
VIEW THE MUSIC & SOUND WINNERS