Cheil Worldwide Seoul scores 2 Silver and 1 Bronze in the Digital and The Use of Social Media & Influencers category at LIA

Cheil Worldwide Seoul has performed well in the Digital category of LIA. Their Samsung Mobile “Try Galaxy Fold Experience” picked up 2 Silver and 1 Bronze.

 

Two other Bronzes have been awarded to Asia: VML Singapore’s “The End” for Lux in the Digital category and TBWA\Hakuhodo Inc, Tokyo’s “No Smiles” for McDonald’s Hiring, which won the Grand LIA in Transformative Business Impact.

The Digital category judges creativity in the digital space across a range of platforms, including mobile apps, websites, social media, AR, VR and wearables. This year, a Grand LIA was awarded to Marcel, Paris for their remarkable campaign, “WoMen’s Football”, created for Orange. The Jury rewarded the top campaigns with a total of 45 Statues including a Grand LIA, 12 Gold, 15 Silver, and 17 Bronze Statues, while commending 10 Finalists.

The The Use of Social Media & Influencers Jury awarded two Grand LIAs. A Grand LIA was awarded to AMV BBDO London for their campaign, “Gravy Race” created for Sheba. The Public Service/Charity/NGO Grand LIA was awarded for “Assume That I Can” for Coorsdown, to Indiana Production, Milan. In total, the Jury honored the best work in this category with 37 statues including the two Grand LIAs, 12 Gold, 9 Silver, and 14 Bronze Statues, as well as 10 Finalists.

Malcolm Poynton, Global Chief Creative Officer and President Creative of Cheil Worldwide, presides over the Digital and Use of Social Media & Influencers Jury.

VIEW THE DIGITAL WINNERS
VIEW THE USE OF SOCIAL MEDIA WINNERS