MassiveMusic Launches Experiential and Immersive Sound Division
(Pictured L-R: Georgia Roberts, Simon Kane, Katrina Aquilia, Adrian Sergovich, Ian Lew, Lance Gurisik)
MassiveMusic has announced the launch of its specialised division dedicated to experiential and immersive sound. With an increased demand for multisensory experiences, MassiveMusic offers an unmatched full-service approach encompassing sound strategy, technical setup, construction, music composition, talent partnerships, and sound design.
The team based in Sydney and Singapore has worked on such major projects as creating soundscapes for Hershey’s Chocolate World and SeaWorld rides in the US, the Sennheiser Mirror Box activation at Vivid Sydney 2024, and the nightly light show at the Australian Open. A recent highlight was launching the Nissan Kicks at the Barclays Centre in New York, where MassiveMusic executed the technical and creative sound elements for a 3D Anamorphic LED “shoe box” installation. This project won Platinum in the Product Launch category at the Muse Creative Awards, showcasing the team’s excellence in experiential sound.
The process includes full involvement in planning to ensure the seamless integration of sound systems, as highlighted by Simon Kane, MassiveMusic’s Experiential Sound Director: “Getting us involved at the early stages is crucial. A great idea can quickly become a technical nightmare without careful planning. We ensure everything—from the technical setup to the final delivery formats—is precisely aligned before work begins, avoiding costly mistakes.”
Experiential Music Director Adrian Sergovich, said: “Crafting music for experiential installations requires an intricate balance between story, emotion, and environment. Every note must resonate with the space and the audience’s journey, ensuring that the sound complements both the visual and spatial narratives.”
Pete Etheridge, Director of Partnerships, APAC, said: “Live events represent fantastic opportunities for brands to connect directly with their audience in a truly engaging way. The right immersive experience can turn a moment into a memory, making your brand unforgettable. We’re excited to lead the charge in crafting sonic environments that leave a lasting impact.”
For more information or to discuss how MassiveMusic can amplify your brand’s experience, contact: peter.etheridge@massivemusic.com