Bettina Feng joins Moon Rabbit Singapore as Head of Integrated Production

Moon Rabbit Singapore, an integrated advertising agency, has appointed Bettina Feng as Head of Integrated Production. Prior to this, Feng was Head of Integrated Content Production and Director of Integrated Services at Iris Singapore.

In her new role, she will work closely with Managing Partners Michael Banner and Benson Toh to build and expand the agency’s local clientele.

Feng said: “What excited me most about Moon Rabbit Singapore was their cutting-edge client work and forward-thinking vision. I am confident that with the current team in place, I will be able to make the best use of my capabilities and push creative boundaries to showcase the agency’s potential.”

An industry stalwart, Feng has over two decades of experience in local, regional and global production for agencies such as BBH, M&C Saatchi, JWT, DDB Group and Iris Singapore. She has helmed production shoots to create multi-format traditional and digital assets for brands such as McDonald’s, Singapore Tourism Board, StarHub, Trust Bank and Government Agencies.

“Bettina’s extensive experience in creative and production departments is valuable. Her focus will be to build an integrated production department that can merge the production of digital, film, print, and on-ground activations to provide more streamlined solutions to our clients,” says Banner.

Toh added: “Having worked alongside Bettina at DDB Singapore, I witnessed her exceptional talent firsthand. We have gained a valuable asset in her integrated production expertise and I look forward to working with her again.”