IKEA and VML Thailand encourage donations for flood victims via “Flooded Room” campaign

Northern Thailand recently faced its worst flooding in 30 years, leaving thousands of families devastated as floodwaters and mud wreak havoc on homes and livelihoods. In response to this crisis, IKEA Thailand teamed up with VML Thailand to launch the Flooded Room campaign to unite the community in rebuilding efforts. This initiative aims to provide support and resources to help those affected recover and restore hope in the aftermath of such destruction.

In a creative twist on its iconic room ads, IKEA and VML Thailand has reimagined its beautifully styled spaces as flooded rooms, symbolizing the widespread destruction caused by the disaster. This striking visual campaign, IKEA Flooded Room, aims to raise awareness and mobilize support for those affected. IKEA is calling on customers to donate their IKEA furniture, or even sell back their old pieces, which will be collected and delivered to families in need, all facilitated by IKEA.

Partnering with The Mirror Foundation, a leading organization actively working on the ground to assist flood victims, IKEA will ensure that every piece of donated or repurchased furniture reaches the homes of those who need it most.

The IKEA Flooded Room campaign, developed in partnership with VML Thailand, was launched within 24 hours of the disaster to provide immediate relief. This collaboration demonstrates the power of rapid creative response in times of crisis, offering not only immediate help but also hope for the future.

Together, one piece of furniture at a time, IKEA and its customers are helping restore homes and lives in Northern Thailand.