BBDO Guerrero Philippines blends home cooking with opera via latest Doña Elena spot

Doña Elena has teamed up with BBDO Guerrero Philippines and Fly Ace Corporation to launch a new spot for Doña Elena Olive Oils with a clever operatic twist.

The video features a family gathered around a table filled with family-favorite dishes, including Pampano, Paella, Salpicao and Pasta—all prepared with Doña Elena Olive Oils. The transformative power of these dishes is emphasized through the iconic aria “Habanera,” from the French opera, Carmen, evoking a sense of nobility and luxury.

The tagline, “Feast like a Doña. Cook with Doña Elena,” shows how Doña Elena Olive Oils can help upgrade your everyday home-cooked meals into a special gourmet dining experience.

“Our goal with this spot was to highlight the elevated experience that comes with using Doña Elena Olive Oils,” says Maita Monsalud, Category Manager of Doña Elena (Fly Ace Corporation). “These products aren’t just for cooking; they bring an authentic touch to home-cooked meals. We’re excited to reintroduce this creative twist that perfectly captures the essence of the campaign into the market, proving how any dish can be transformed with Doña Elena.”

Andi Olbés, Creative Director at BBDO Guerrero, said: “We wanted to do more than just visually represent the quality of Doña Elena products. We wanted to represent a feeling. By incorporating opera, we added that extra touch of drama that evokes the feeling of a grand dining experience, making every meal feel more special, elevated, and memorable with Doña Elena Olive Oils.”

Credits
Agency: BBDO Guerrero Philippines
Chief Creative Officer: David Guerrero
Creative Director/ Art Director: Nikki Sunga
Creative Director/ Writer: Andi Olbés
Associate CD / Art Director: Benci Vidanes
Associate CD / Copywriter: Eboy Jose
Art Director: Chesca Agoncillo
Group Account Director: Kaye Sordan
Account Director: Monica Hiceta
Associate Producer: Nikka Valencia
Director: Marius Talumpas
General Manager: Karen Go
Planning Director: Josef Montinola
Print Producer: Des Odoño
Traffic Manager: Roxann Ng
Traffic and Operations Director: Chot Gatmaitan
Marketing Manager: Nathaniel Sta Teresa
Group Account Coordinator: Lala Borja
Finance Director: Leah Gonzales
Senior Finance Manager: Lanie Potenciano
Assistant Finance Manager: Paige Ocampo
Finance Manager: Merlin Tan
Billing Associate: Carmine Roque
Senior Managing Producer: Jing Abellera
President, Fly Ace Corporation: Jun Cochanco
Vice President for Marketing, Fly Ace Corporation: Abbie Ng-Reyes
Senior Vice President for Commercial Operations, Fly Ace Corporation: Barton Canon
Marketing Director, Fly Ace Corporation: Zen Prudentino
Category Manager, Fly Ace Corporation: Maita Monsalud
Assistant Brand Manager, Fly Ace Corporation: Exequiel Estrella
Senior Communications Manager, Fly Ace Corporation: Nico Chavez
Communications Specialist, Fly Ace Corporation: Mash Andrey