Vantage Pictures collaborate with Bitget Singapore to deliver new Trade smarter campaign
Vantage Pictures and global cryptocurrency exchange, Bitget Singapore, has injected humour into crypto trading with the launch of the new ‘Trade Smarter’ campaign. Vantage Pictures is part of the M25 production representation network that has been gathering momentum since it’s launch in June this year.
Leading global cryptocurrency exchange and web3 company Bitget, has partnered with Vantage Pictures, a leading film production company to launch the new “Trade Smarter” marketing campaign.
Filmed in Bangkok, the four films – invite viewers into humorous scenarios where clever thinking transforms the ordinary into the extraordinary. Directed by Paul Moore, the campaign departs from the typical high-stakes tone of financial ads, infusing a touch of joy and relatability into trading.
Paul Moore, director, co-founder, Vantage Pictures says: “When we set out to make these films, the idea was to keep it fun and light but still impactful. Trading, like life, is about making smart moves, and we wanted to show that in a way that’s engaging and relatable. We hope that sense of fun truly connects with people.”
“This campaign is all about human moments – those small, relatable situations where a smart decision can make all the difference. The humour comes from real life. We didn’t just want to talk about smart trading; we wanted to show how trading can be incorporated into daily life,” adds Vugar Use Made, COO, Bitget.
The “Trade Smarter” campaign is set to roll out globally throughout 2024, reaching markets worldwide. Please see below for the official links of the 4 films.
Moore said each film centres on the simple idea that thinking outside the box can lead to significant rewards.
“This is a message that resonates with Bitget’s global user base. From creating a glamorous looking trip to Paris in your living room to turning a mundane Zoom meeting into a jet-ski adventure, the spots offer a fresh perspective on the world of crypto trading”.
Stephen Douglas, co-founder, m25, said: “I think Paul has created some film’s that feel seamless, from one scene to the next, from the script, to the framing, to the sound design, there’s a pace to them.”
Credits
Brand: Bitget
Production Company: Vantage Pictures
EPs: Clover Ho, James Duong
CD/Director: Paul Moore
Production Service: Triton Films
Producers: Phong Le, Ha Nguyen, Kochawan Plobyon, Adam Muqri Konglapumnuay
Copywriter: Asterios Kokkinos
Storyboards: Tự Nguyễn
DOP: Tatchai Eakkhattiyakorn
1st AD: Pungchitt Wajanasatian
2nd AD: Phakhwan Sengsak
Production Manager: Thanyamat Yamavirun
PA: Sirada Kaensuwan
Art Director: Satawat Khamphen
Art Assistant: Somchai Soda
Props Master: Kritsanalak Kasemmassu
Talent: Lisa, Big, Keady, Igor
Supporting Talent: Mayji, Krit, Kay, Viktor, Hayes, A-No, Olga
Casting Director: Suwichaya Mongkhonthip
Wardrobe: Borvornluck Thitianantachat
Location Manager: Kornkaew Sriinsut
Location Assistants: Nimit Tipsathien, Somphong Samma
Drone Team: Parin Saengarun (kla), Santi Pengying (Zong), Pawan Tangsritrakul (Tao), Jirapat Chaysaeng (Art)
Post Supervisors: Ha Nguyen, Tuyển Trần
Post PA: Blue Dang
Editor: Cyrel de los Reyes
Colorist: Yulia Bulashenko
Sound Designer: Marc Sander Montant
VFX: Basugaa Studio
