Mandaue Foam Home Store’s range of products foil a heist in new GIGIL Philippines spot
Mandaue Foam Home Store aims to highlight that they offer much more than just mattresses; they also have thousands of home products. To achieve this, the brand partnered with GIGIL Philippines to create this latest spot.
The film follows three burglars attempting to rob a seemingly ordinary house. As they search for valuable items, a series of eerie events occur as housewares—including lampshades, bed frames, dining furniture, and light bulbs—begin to multiply into gamut of models, causing the heist spiral out of control.
The film showcases the range of home products available at Mandaue Foam Home Store. It has gotten over 24M views across Facebook, Instagram, and YouTube, with about 60K reactions from people just a few days after it came out.
Credits
Agency: GIGIL
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Managing Partner: Jake Yrastorza
Associate Creative Director: Saeid Mohamed Saleh
Associate Creative Director: Hope Reyes
Senior Art Director: Ynna Milambiling
Junior Copywriter: Frenzon Cacas
Creative Director: Jeano Cruz
Group Account Director: Beverly Lubid
Account Director: Yosh Kikkawa
Account Supervisor: Yza De Mesa
Account Manager: Banj Sarmiento
Senior Strategic Planner: Nanais Hernandez
Broadcast Producer: Sasa Pascual
Associate Broadcast Producer: Denise Blanco Elizon
Other Credits
Junior Art Director: Haui Sacay
Junior Copywriter: Hans Dimaguila
Art Intern: Ally Diaz
Strategic Planning Intern: Miggi Ramos
PRODUCTION – ARCADE FILM FACTORY
Director: Marius Talampas
Executive Producer: Paula Collado
Line Producer: Mara Bernaldo
Director of Photography: Kara Moreno
Assistant Director: James Sales
Producer Director: Rious Caliso
Caster: Carlos Lapira
Production Manager: Kristine Aguilar
Staff: Kat Quirimit/ Mei Pondare / Daryl Caca
Make-up Artist: Dianne Del Mundo
Propsman: Glenn Manuel
Livesound: Danjo Galapon
Camera Operators: Ian David, Kevin Rutia and Richmond Cadsawan
Gaffer: Joel Tiongson
Keygrip: Jesus Vitug
Offline: Alvin Chan
Grading: Barebones
Online: Neil Mendoza
HIT PRODUCTIONS
Arranger : Arnold Bueno
Audio Engineer: Vener Ariston
CLIENT – MANDAUE FOAM HOME STORE
Managing Director: Ryan Robinson Uy
Digital Sales & Marketing (Division Head): Marlon Buenaventura
Digital Sales & Marketing (Marketing Manager): Dwight Ligan
