Leo Burnett Indonesia brings Portfolio Night to Jakarta for the very first time

Last Thursday, Leo Burnett Indonesia hosted Jakarta’s very first Portfolio Night, giving aspiring young creative talents the chance to connect and engage with creative leaders from the country’s top agencies.

Over 75 participants signed up for Indonesia’s inaugural Portfolio Night, an annual portfolio review event that is organized by The One Club for Creativity to promote excellence in advertising by connecting young talent with inspiring creatives. Now in its 21st year, Portfolio Nights have been hosted in over 70 countries, and are powered by host partners in each city.

Over the course of the afternoon, young students and creatives enjoyed a series of extensive portfolio reviews from established creatives in their region, receiving invaluable advice about super-charging their creativity and launching their careers.

“Never before have young creatives in Indonesia had the chance to meet so many creatives at once and the opportunity to learn from the best. As an agency that supports the industry’s transformation through the development of aspiring creatives, Leo Burnett Indonesia is committed to hosting Portfolio Night, with the ambition that it becomes a major force in shaping the future of creativity in Indonesia,” says Sony Nichani, CEO of Publicis Groupe Indonesia.

Mudit Trevedi (pictured above), Managing Director at Publicis Groupe Indonesia, said: “Jakarta’s advertising industry is relatively young, so there aren’t many opportunities for creative students to interact within the industry and learn from established creatives. By bringing Portfolio Night to Indonesia, Leo Burnett Indonesia hopes to shape a generation of creatives who are passionate about world-class creativity, and hungry to make transformative work for the country’s best clients.”

Jakarta’s inaugural Portfolio Night featured Indonesia-based creative leaders from Leo Burnett, Accenture Song, TBWA, seleBRasi kreatif, Dentsu, Jelly Agency, FCB, MullenLowe Lintas, Pinc Group, Inner Circle, Future Creative Network, Moonfolks, Tu7uH Creative Lab, Fortuna and Gojek who shared earnest advice, before voting for their favourite portfolios.

The top-scoring portfolio was created by Sayid Muhammad (pictured below), who will now participate in Portfolio Night’s global All-Stars program – a week-long virtual competition held in January 2025, where groups of All-Stars will compete for the chance to be flown to New York for The One Club’s Creative Week in May 2025.

Ravi Shanker, Chief Creative Officer at Leo Burnett Indonesia, added: “Sayid is special. His work demonstrates modern and bold ideas and a non-traditional approach to thinking. The ideas vary from product concepts to gadgets, and skins for games, all with powerful insights. Most importantly, his attitude towards learning more, winning more, and doing more makes him a true winner.”

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