Audi Vietnam brings unmatched comfort with a Lullaby Drive via new Happiness Saigon campaign

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The 2024 Audi Q7 SUV is equipped with the quattro all-wheel drive system and a smooth-shifting 8-speed Tiptronic transmission. The model also offers several dynamic driving modes to cater to diverse driving needs. To highlight these advanced technological features, Audi Vietnam teamed up with Happiness Saigon to conduct this simulation.

 

The Q7 was subjected to the most challenging conditions: rough roads, congested traffic, and unpredictable weather. To make the test even more intriguing, this luxury SUV carried a special passenger – a sleeping baby.

This real-life simulation sparks curiosity; consumers anticipate whether a baby would wake up after enduring these challenges on the journey. Surprise: the baby remains sound asleep throughout the journey, demonstrating impressive resilience to the harsh conditions simulated along the road.

Breaking away from traditional marketing strategies in the automotive segment – typically focused on functional car features or aesthetics – Audi Vietnam has opted for an innovative approach highlighting the experience of the most precious and demanding passenger, a baby. This creative idea effectively illustrates the unparalleled comfort offered by the Audi Q7 SUV, suggesting that even the youngest passengers find approval in its performance, all while maintaining a sophisticated presence without excessive flamboyance.

Audi Vietnam brings unmatched comfort with a Lullaby Drive via new Happiness Saigon campaign

In addition, this strategy emphasizes the clear advantages of the German engineering superiority embodied in the Audi Q7 SUV and underscores its suitability for Vietnam’s diverse road and weather conditions. This combination of comfort, technology, and practicality has solidified the Audi Q7 as the preferred choice for Vietnamese families.

The first customer feedback for the 2024 Audi Q7 SUV has been exceptionally positive, with many praising the vehicle’s comfort and cutting-edge technology. As awareness of the Audi Q7’s value continues to rise, sales for this model are anticipated to grow in the near future.

Audi Vietnam brings unmatched comfort with a Lullaby Drive via new Happiness Saigon campaign Audi Vietnam brings unmatched comfort with a Lullaby Drive via new Happiness Saigon campaign