Ministry of Home Affairs tackles terrorism threats with new VML Singapore Interactive films

November 11 2024, 1:14 pm | BY Adam Shaw | No Comments

In the continuous fight against terrorism, the Ministry of Home Affairs (MHA) and VML Singapore have created new interactive films that enable users to learn more about their roles in keeping Singapore safe.

 

Launched on social media platform, TikTok, on 30 October 2024, the interactive films expand on SGSecure’s “What’s your Role” campaign by mobilising Singaporeans to make the right choice when faced with potential dangers. The films emphasise the evolving threats of terrorism, cautions against the dangers of spreading misinformation that can cause fear and division, and highlight the positive and negative consequences of our actions. The two creative films allow users to ‘choose their own journey’ when faced with a dilemma – reminding Singaporeans of the importance of vigilance and unity in maintaining a safe and harmonious community.

MHA and VML continue to take a distinctive step away from portraying terrorism as an all-consuming doom and gloom. This time, inspiring and empowering Singaporeans to stand united, and play their roles in the fight against terrorism.

Nimesh Desai, Chief Executive Officer, VML Singapore, said: “We all have a role to play in keeping Singapore safe from terrorism. And there’s no role too small. Which is why we leveraged interactive technology to remind and enable Singaporeans to play theirs, and be ready for any emergency.”


Wilbur Sim, Director (SGSecure Programme Office, MHA), said: “A whole-of-society approach is crucial to safeguard our community from the threat of terrorism. The interactive films highlight the simple actions that everyone can take to protect our loved ones and our community from the multi-faceted threats of terrorism in a refreshing yet thought-provoking style.”

Credits
Agency: VML Singapore
Chief Creative Officer: Mateusz Mroszczak
Group Creative Director: Gerald Chue
Associate Creative Director: Gelo Lico
Junior Art Director: Ee Min Goh
Executive Producer: Kimie Ong
Associate Strategy Director: JS Foo
Business Director: Fred Eng
Account Director: Hazel Lim
Account Manager: Liming Yu
Account Manager: Bernice Wong
Associate Project Director: Gisela Sim
Production House: Atypicalfilms
Director: Tanya Kneale
EP: Desmond Tan
DOP: Sng Ye Xiang
Producer: Hana Shariff
Post House: Atypicalfilms
Post Producer: Atypicalfilms
Offline Editor: Abraham Yuen
Colourist: Anri Adler
Online Editor: Sherlynn Chen
VFX: Damien Lee
Audio Mix: Homeground Studios