VML named 2024 Agency of the Year at Thailand’s AdPeople Awards: BBDO, CJ Worx, Choojai & Friends and Sour make up the Top 5

VML Group Thailand (pictured above) had a huge night last Thursday being crowned Agency of the Year at the annual AdPeople 2024 Awards, organised by the Advertising Association of Thailand (AAT). VML topped all agencies following the judging of 1,549 entries to the awards and honoured in front of a big crowd of over 1,200 people in Bangkok.

The 2024 AdPeople awards handed out 40 Gold awards and 7 Best of Best awards. Choojai & Friends “Sammakorn Not Sanpakorn” took out the Best of Show award and KFC Thailand was awarded Advertiser of the Year. Production Company of the Year went to Mellow Tunes and Initiative Thailand won Media Agency of the Year.

VML Thailand’s Agency of the Year performance of 397 ranking points included 1 Best of Best award; 9 Golds; 17 Silvers, 27 Bronzes and 15 Finalists. In addition to Agency of the Year, VML’s Park Wannasiri was named Chief Creative Officer of the Year and Parattajariya Jalayanateja was named Chief Executive Officer of the Year. Account Executive of the Year was VML’s Pimkamon Thanapithipat.

The second most awarded agency of the night was BBDO Bangkok who scored 297 award points. BBDO picked up 1 Best of Best award; 7 Golds; 10 Silvers and 21 Bronzes. From their creative department Prame Poosoontornsri was named Copywriter of the Year.

CJ Worx ranked #3 agency on the night being awarded 1 Best of Best award; 3 Golds; 12 Silvers and 12 Bronzes.

Ranking fourth is Choojai & Friends who picked up the Best of Show for “Sammakorn Not Sanpakorn”; 1 Best of Best award; 6 Golds; 7 Silvers and 2 Bronzes.

The next most awarded agency on the night was Sour Bangkok with 1 Gold; 10 Silvers and 22 Bronzes.

Grey Thailand also performed well with 8 Silver awards and 21 Bronze.

Other Gold award-winning performances of note include Leo Burnett Thailand with 1 Best of Best award and 3 Golds. Glow Story and Unilever In-House who were both awarded 1 Best of Best award and 2 Golds and Youngster BKK with 2 Golds.

Single Gold awards were presented to Prakrit, TBWA Thailand\Juice, Dentsu Creative, Adapter Digital and Heartsell/Do Its Now/Vanilla & Friends.