Bestads Best of the Week Reviewed by Robin Fitzgerald, CCO/Chairperson, BBDO, Atlanta

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Robin Fitzgerald, chief creative officer and chairperson, BBDO, Atlanta.

BEST TV
Best: Apple Pay ‘One Track Mind‘. This spot is called One Track Mind, but the creators’ brains actually thought about everything when making this beauty. Casting: love this woman. She’s deliciously content in her cozy collection room, where all money has obviously been spent on the massive curio cabinet and every meticulously purchased item within it. Acting: She says so much without saying a word. Oh yes, Paul Bunyan is going to be soooo happy when Babe arrives. Art direction: superbly yellow and understated. Music: What a song. Made it even cooler to be a weird plate-collecting lady. And let’s face it, she was already pretty cool. Editing shoutout on “I can’t help myself…” with the push in on the eyes of…Annie Oakley? Makes me giggle every time I watch this. READ ON…