Fortuna Indonesia creates transformative out of home experience for Channel News Asia

What if the headline news from across Asia filled up the streets of Indonesia? Fortuna in Jakarta has created a transformative experience for CNA to launch CNA.id, its Indonesian news portal.

The campaign idea is all about bringing global news home. The campaign makes commuters feel like they’re transported to a different country, until suddenly everything shifts, and the foreign becomes familiar as the headlines morph into Bahasa Indonesia.

CNA’s presence has taken over Jakarta with LED displays dominate high-traffic areas, and hundreds of online motorcycle taxis carry the campaign’s message across the city’s bustling streets. From Bangkok to Beijing, Mumbai to Seoul, CNA connects Indonesians to the most important stories across Asia, making them feel both global and personal.