WPP’s GroupM appointed as Media Partner of Record for L’Oréal Korea

GroupM, WPP’s media investment group, has been appointed by L’Oréal Korea as its media planning and buying partner. The appointment follows a competitive process. GroupM’s remit in Korea will include all media planning and buying.

L’Oréal Korea selected GroupM for its deep expertise in the Korean market coupled with the company’s strategic excellence, media buying power, and leading capabilities in technology and commerce area.

L’Oréal Groupe is the world’s fourth largest advertiser and a leading international beauty company in Korea. The appointment further expands the global relationship between L’Oréal Groupe and GroupM that spans more than 30 markets around the world.

Michael Beecroft (pictured), GroupM’s CEO for Northeast Asia, said: “We are hugely honored to be expanding our relationship with such an iconic and ambitious brand in such an exciting market. Korea is home to many of the world’s most sophisticated beauty consumers. We look forward to helping L’Oréal Korea meet their needs with compelling, relevant media that drives growth and innovation.”