Juice uses CGI to bring clarity to Acuvue contact lenses campaign via VML Singapore
Juice, a full-service studio specializing in visual effects, design, and audio, provided comprehensive CGI and post-production services for Johnson & Johnson Vision’s latest campaign, showcasing the Acuvue® contact lens.
The project, produced by Rolla Singapore in collaboration with creative agency VML Singapore, utilized realistic simulations and dynamic motion design to bring the Acuvue® contact lens to life at almost molecular level. Juice’s expertise in VFX and motion design highlighted the contact lens’s energy-bending capabilities and innovative materials, seamlessly blending light, liquid simulation, and technology to illustrate its product demo.
“Our objective was to transform the technical precision of Acuvue® lenses into a visually compelling narrative,” said Wojciech Magierski, CG Supervisor at Juice. “By integrating CGI and motion design, we effectively communicated the intricate engineering and performance of Acuvue® lenses, making complex optical science both accessible for audiences.”
Below you can watch a detailed breakdown of the VFX work implemented in the Acuvue® campaign.
Credits
Client: Johnson & Johnson Vision
Agency: VML Singapore
Production: Rolla Singapore
VFX & Postproduction: Juice