Hong Kong Tourism Board and Grey Hong Kong bring festive surprise elements to every corner with Hongkong Post and Carat Hong Kong
This year, WinterFest was brought to life by the Hong Kong Tourism Board in collaboration with Grey Hong Kong and Hongkong Post, giving the city’s Winter traditions a vibrant twist. Everyday icons are reimagined with festive touches, delighting locals and visitors alike.
For years, winter in Hong Kong has been celebrated with spectacular lights, the breathtaking skyline, Christmas trees by the harbour, and grand decorations in shopping malls and hotels. While these traditions remain cherished, this year brings fresh excitement by transforming ordinary sights into cheerful surprises, spreading joy to all.
“Winter is a time for joy and connection, and WinterFest is about bringing a new kind of surprise to the traditional holiday season,” said Rick Kwan, Executive Creative Director, Grey Hong Kong, “We wanted to capture the beauty of Hong Kong’s traditions while showing how even everyday sights, like mailboxes and trams, can spark wonder when reimagined.”
WinterFest gives iconic sights across the city a surprising makeover. Hongkong Post’s mailboxes become Postmas Trees, and the tram’s distinct “ding-ding” is transformed into a joyful jingle. Even the classic ‘postcard’, with its festive filters, offers a new way to view the city’s dazzling lights and winter wonderland.
“We wanted to bring out the unique charm of Hong Kong and spread festive joy around town through WinterFest. And thanks to the first-ever collaboration with Hongkong Post, we could weave festive delights throughout the city’s iconic staples, celebrating Hong Kong’s creativity and making it extra cheerful this season,” said Samantha Fan, General Manager, Marketing, Hong Kong Tourism Board.
“We are excited to collaborate again with the Hong Kong Tourism Board and Grey to create an authentic festive vibe unique to Hong Kong. With insights indicating that over 60% of travellers prefer to share enjoyable live experiences during the holiday season, our goal is to offer visitors an unforgettable experience. By illuminating the city and showcasing our distinctive festive charm, we aim to create lasting value for all in this joyful season.” said Polly Ip, Business Director, Carat Hong Kong.
Credits
Grey Hong Kong
Managing Director: Duffy Lau
Chief Strategy Officer: Owen Smith
Executive Creative Director: Rick Kwan
Executive Director: Desmond Li
Creative Partner: Joe Yue
Account Director: Regen Lee
Associate Creative Director: Kawa Wong
Senior Strategic Planner: Trevor Tong
Senior Art Director: Tasha Cheng
Senior Art Director: Destiny Chan
Senior English Copywriter: Oliver Samuelsen
Account Manager: Roxanna Lau
Copywriter: Xenia Yip
Production Manager: Ken Yau
Senior Producer: Dorothy Lee
Carat Hong Kong
Business Director: Polly Ip
Planning Director: Kitty Kwan
Buying Associate Director: Tammy Mo
Senior Planning Manager: Shan Yu
Buying Manager: Naomi Li
Digital Performance Manager: Priscilla Leung, Vanessa Ng
Media Executive: Erika Lum, Rachel Chou
Digital Performance Executive: Ringo Wong
