Everyday frustrations of selling a used-car come out in new Roddonjai + VML Group Thailand film
In a world where selling a used-car on social media feels like walking into a battlefield, Roddonjai—Thailand’s trusted used-car platform—has partnered with VML Group Thailand to flip the script with their latest campaign, “Don’t Let Anyone Devalue Your Car.”
Drawing inspiration from the relentless action and razor-sharp precision of the iconic John Wick universe, the campaign puts a cinematic twist on the everyday frustrations of selling a used-car in today’s chaotic digital landscape.
More than just entertaining, the campaign delivers a clear message: Roddonjai offers car sellers a professional, drama-free experience. With international-standard inspections and a seamless platform, sellers can achieve fair prices without the hassle, noise, or devaluation of social media.
Credits
Client: Roddonjai
Agency: VML Group Thailand
Chief Executive Office : Parattajariya Jalayanateja
Chief Creative Office : Park Wannasiri
Group Creative Director : Natkanate Ruengrujmethakul
Senior Art Director : Nucharee Virojtakulchai
Senior Copywriter : Satawat Tangpuangporn
Art Director : Jiratchaya Thongprasert
Creative Service Director: Wascharin Pongsirivilas
Project Manager: Nutthapol Thani
Production Director : Jiroj Mechoojit
Producer : Anuchit Sannopphakun
Business Director : Sirina Shinkhem
Account Manager : Phattrakorn Phatthanachan
Associate Strategy Director : Morakotchanok Chutikuntanakit
Global CCO : Debbi Vandeven
Deputy Global CCO: Rafael Pitanguy
APAC CCO: Paul Nagy
Production House: Salmon House
Director : Thanachart Siripatrachai
Creative Director : Vichai Matakul
Creative : Supatcha Skultechatana, Chayakorn Charoensuk
Assistant Director : Pattarin Chaopanich
Producer : Paweenwat Tangpimai
PM : Rungruedee Jedsadaphanukun
Client Service : Sasit Sawangsri
Cinematographer : Pake TanapolEditor : Beam Wong
Colorist : Udomsak Thong-in
VTR : Krongyote Glinfuang
Sound Mixer : Sound Space Studio Co.,Ltd.
