Johnnie Walker and Squid Games collaborate on giant ‘Spin The Bottle’ game in Manila
Within Bonifacio Global City, the main hub for Friday drinking in Metro Manila, Johnnie Walker unveiled their Squid Game 2 collab by placing a massive Player 456 limited-edition bottle at the center of a popular drinking plaza.
As the night went on, the bottle was revealed to be a giant game of Spin the Bottle! The mechanics were as thrilling as the series: Players had to successfully avoid the bottle pointing at them to win. Or else, losers had to face a hilarious “social death”—a makeover to look like the iconic Young-hee doll from Squid Game for the rest of the night. The successful launch was even showcased on multiple social media platforms and media outlets, reaching more than 40,000 people online even after the event.
Credits
AGENCY – GIGIL
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Creative Director: Jeano Rustico Cruz
Associate Creative Director: Jillian Librodo
Copywriter: Ash Vidal
Senior Art Director: Ronchris Cosme
Art Director: Clister Santos
Art Director: Mil Lanes
Strategic Planner: Justin Kingsu
Managing Partner: Jake Yrastorza
Group Account Director: Bev Lubid
Account Director: Chloe Adarayan
Account Supervisor: Bianca Penalba
Account Manager: Agatha Ramos
Media Director: Margie Husmalaga
Lead Buyer: Patricia Sy
Media Associate: Janna Tan
CLIENTS – DIAGEO PHILIPPINES (JOHNNIE WALKER)
Marketing Director: Diane Galindez
Senior Brand Manager – Johnnie Walker: Jam Peñas
Marketing Manager – Culture and Advocacy: Ryl Beltran
PRODUCTION – ALL ACCESS 360
Executive Producer: Noreen Belen
Project Manager – Activation: Bianca Lim
Project Manager – Set up: Cha Cao
Event & Technical Director: Russell Sison
Show Team:
Stage Managers: Jeremiah Sison, Ram Quezon
Live Visuals: Maik Beniabon
Production Assistants: Timothy Oro, Chito Pagurayan, Roman Pecimo Jr, Rhia Villajuan, Shekainah Villanueva, Daniel Madrid, Ronald Del Remedios, Marlon Yacat
Lights and Sound: Ferdie Garcia- PMX
Video: Ding Bayer – Screenpro
Set up: Glamlane Event Supplies, Inexprint
Security: APS Events & Logistics Security
Hosts: Migz Anzures, David Ardiente
Pink Guards: Aureliano Jacinto Belen, Hector Rebulliedo, Thom Jerome Pinzon, JP Panlilio, John Lester Pagsuyoin, Kelvin Cook, Roby Pastrana, Mark Anthony Carig, Francis Soriano, France Manlangit, Kate Bendoy, Catherine Singh, Julie Gonzales
RED DOT
Executive Producer: Christine Chong
Project Manager: Ross Casabuena
Production Team: Ben Funit, Jomer Matibag, Junnie Mabahin, Rogelio Pesuelo, Donald Condicion, Ferdinand Madrid, Menardo Rabino, Marlon Villarey, Dioscomedes Tandog, Mark Anthony Bacal, Michael Besana, Sonny Villasenior, Rayan Canada, Erick Marbella, Rufino Bernabe, Emmanuel Demapendan, Christian Hinampas, Junior Saar, Christopher Hombre, Marcial Belenzo, Roy Rodrigueza, Ruel Mabana, Jason Sosobrado, John Paul Oldan, Roberto Rabino
