Outreach celebrates 25th #ORNKnowledge session featuring full-day workshop
Outreach celebrated a milestone by hosting the 25th edition of its #ORNKnowledge series with a full-day workshop at Vivanta Kathmandu. The event brought together over 50 passionate brand marketers representing Nepal’s leading global and domestic brands. The session, titled “Uncomplicating Brand Strategy,” was facilitated by Shahriar Rahman and Nazia Hasnat from Bangladesh-based Strategy Central, renowned for their expertise in brand consulting and strategy.
The #ORNKnowledge platform, initiated by Outreach, has consistently fostered a culture of learning, collaboration and knowledge sharing among marketing and creative professionals. This milestone full day workshop focused on simplifying the complexities of branding, encouraging participants to revisit core branding fundamentals.
Key Takeaways from the Workshop
The workshop guided participants through fundamental branding questions designed to unlock creative and strategic insights:
Who is the brand targeting?
What are we really selling?
What’s the brand’s personality?
What is the extendible idea that captures the brand’s spirit?
Attendees, divided into groups, collaboratively presented innovative ideas to promote MOMO, a beloved Nepali dish, adding unique creative twists and extendible ideas.
Ujaya Shakya, Founder, Outreach, opened the session. He said: “#ORNKnowledge is a platform to share marketing best practices and learnings. Today’s full-day workshop provides an opportunity to simplify complex branding concepts with the expertise of Shahriar and Nazia. This session will undoubtedly sharpen our focus and equip us with fresh approach for future campaigns.”
At the end of the workshop, Shahriar Rahman praised the participants for their enthusiasm and creativity, said: “This has been one of the most energetic and creative groups I have worked with. The ideas shared today highlight the immense potential of Nepal’s marketing minds. I look forward to further contributing to the growth of Nepal’s brand marketing ecosystem.”
The session reaffirmed Outreach’s dedication to fostering creativity, innovation and best practices within Nepal’s marketing industry. By empowering professionals with tools and insights from industry experts, #ORNKnowledge continues to play a pivotal role in shaping the future of branding and marketing ecosystem in Nepal.
