FleishmanHillard appoints Thomas Skelton as Regional Lead of TRUE Global Intelligence in APAC

FleishmanHillard has appointed Thomas Skelton as the regional lead of its award-winning research and analytics practice – TRUE Global Intelligence (TGI) in the Asia Pacific (APAC) region. Based in Singapore, Skelton will oversee the growth and operations of TGI in APAC, driving the agency’s expanding research and analytics capabilities to deliver data-driven insights and solutions for clients across the region. He will report to Joanne Wong, APAC president and senior partner at FleishmanHillard.

“Tom’s deep understanding of the region and proven expertise in research and analytics will be invaluable to the team as we continue to elevate the impact of our TGI offering and better serve clients in APAC,” said Wong. “His appointment is also a testament to our strategic focus on embedding data and intelligence in every aspect of our work, seamlessly blending data, communication expertise and creative brilliance to create outcomes that truly matter to our clients’ businesses.”

“Our clients are navigating an increasingly complex business ecosystem, requiring communications to be more bespoke and outcome driven than never before, which is only possible with the power of data. As we work to elevate our unique position as the communications advisor who can deliver both intelligence-informed strategy and impactful execution in 2025, Tom’s leadership and the entire TGI team will play a key role in driving this vision forward,” added Wong.

Marjorie Benzkofer, global lead of TGI, said: “Data and analytics are at the heart of our global strategy to drive value and innovation for clients worldwide. Tom’s leadership will be instrumental in further integrating these capabilities into our APAC operations, equipping our teams to deliver transformative, market-specific solutions. We’re excited to welcome him to the TGI team and leverage his unique experiences and insights from the APAC perspective, which is increasingly vital to our clients and business globally.”

With extensive experience across consultancies and in-house roles in the UK, China and Singapore, Skelton brings a proven track record of developing and implementing data-driven strategies for global and local organizations in the APAC region. Before joining FleishmanHillard, he led the APAC Consultancy Practice at TEAM LEWIS, including its research and analytics team across six markets in the region. Prior to that, he held the role of Senior Manager, Communications Strategy, APAC at Cision, a consumer and media intelligence company.

FleishmanHillard’s TGI practice reveals the truth about clients’ stakeholders, their competitive landscape and impact on desired outcomes. These insights ensure resonant connections with audiences to help clients realize goals and sustain success. The practice offers a range of consulting offerings, enabled by the OPRG Data Stack – our suite of digital tools designed to meet critical intelligence needs, including:
• Audience offerings: journal mapping, data-driven media mapping, KOL/influencer identification and intelligence to enhance the profiling and targeting of a client’s key stakeholders.
• Business offerings: industry outlook and competitive research, media research and monitoring services to better understand the business environment in which a client operates.
• Reputation offerings: issues indexing and tracking, crisis assessment and narrative gap analysis to help clients identify top opportunities to build reputation and mitigate risks.
• Assessment offerings: KPI framework development and message/creative concept testing to effectively evaluate communications outputs and outcomes.

The TGI practice operates in key APAC markets, including Singapore, Hong Kong, Japan, South Korea and India.