Jollibee and GIGIL METAMA’s ‘Joy Meter’ turns smiles into discounts across the Philippines
In the Philippines, 87% of Filipinos report stress and anxiety. That’s why Jollibee teamed up with GIGIL Philippines to launch ‘Joy Meter.’
The ‘Joy Meter’ employs face tracking tech that detects smiles, and analyzes them in real-time. The wider the smile, the bigger the discount — turning Filipinos all over the country into joyful customers.
In the first 16 days, 21,501 smiles were rewarded, resulting in a 75% increase in sales growth (December 2024 vs. December 2023). Additionally, the activation is set for rollout from 10 to 1,000+ stores nationwide.
The technology was built by GIGIL METAMA, the innovation arm of GIGIL, for long-time client Jollibee. This is the brand’s first venture into creative technology in their stores since their partnership with GIGIL began in 2021.
Credits
Agency: GIGIL
Agency: GIGIL METAMA
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Creative Director: Jeano Cruz
Art Director: Jasper Cajilig
Art Director: Clister Santos
Copywriter: Daryl Camit
Copywriter: Juancho Santos
Creative Technologist: Tee Jay Jamlang
Art Director: Jace Tapong
Junior Developer: Rian Perez
3D Generalist: Keaton Varlez
3D Generalist: Aaron De Guia
Videographer: Ash Vidal
Post Production Specialist: JL Linga
Group Account Director: Beverly Lubid
Account Director: Vince Utzurrum
Account Manager: Kim Tang
Client: Jollibee Foods Corp.
Vice President and Head of Marketing: Dorothy Dee-Ching
Marketing Director (Masterbrand and Chicken): Luis Berba
Brand Manager (Masterbrand and Chicken): Pamela Cruz
Assistant Brand Manager (Masterbrand and Chicken): Marie Beatrice De Ocampo
AVP (Head of Trade Marketing Group): Elo Siccion
CCM Manager (Category Customer Marketing): Tessa Nero
CCM Officer (Category Customer Marketing): April Ylagan
CCM Officer (Category Customer Marketing): Pia Nieto
CMM Manager (Channels Marketing & Retail Solutions): Rods Canapi
CMM Officer (Channels Marketing & Retail Solutions): Joaki Salazar
