PCW and DDB Group Philippines’ campaign against online child abuse wins Gold at Anvil Awards

The Philippine Commission on Women (PCW) and DDB Group Philippines were honored with a Gold Anvil Award at the prestigious 60th Anvil Awards for their impactful short films highlighting the issue of Online Sexual Abuse and Exploitation of Children (OSAEC). The award, presented in the Public Relations Programs – Cause Related/Public Awareness/Advocacy category, recognizes exceptional campaigns that raise awareness, foster positive change, and inspire action for critical social causes. Presented annually by the Public Relations Society of the Philippines (PRSP), the Anvil Awards is regarded as the “Oscars of PR” in the country.

PCW Chairperson Ermelita Valdeavilla expressed her gratitude for the recognition, emphasizing its broader significance, saying: “This award is more than a milestone for PCW and DDB Group Philippines—it is a victory for every child whose voice has been silenced. While we are honored by this recognition, our commitment extends beyond this accolade. It is crucial that we continue to use platforms like these to raise awareness, spark dialogue, and drive decisive action against all forms of violence.”

At the heart of this recognition are the short films dubbed “Family Business” produced through the collaboration between PCW and DDB Group Philippines. Inspired by true events, the films shed light on the harsh realities of child abuse, underscoring the alarming statistics that one in 100 Filipino children experiences abuse. Through compelling storytelling and emotionally resonant visuals, the public service announcement encourages audiences to reflect, react, and take a stand against online child exploitation.

DDB Group Culture Chief and Managing Director of DDB Philippines and Bent & Buzz, Anna Chua-Norbert, said the Anvil recognition comes at a critical time when the rapid digitalization of our world has unfortunately left many children vulnerable to heinous abuse and neglect.

“The Philippines, known as the epicenter of OSAEC (Online Sexual Abuse and Exploitation of Children), continues to battle this urgent crisis, and this campaign has been pivotal in shining a spotlight on the need for collective action. We are immensely grateful for the industry’s support in sharing our advocacy and to President Bongbong Marcos for strengthening the fight to end OSAEC. This award fuels our resolve to do more for the protection of our women and children, as we explore ways on how private companies can contribute further to this mission,” said Chua.

Barely a year after the short films’ release, there has been a significant progress in the country’s fight against these crimes. The films have driven real action where these kinds of abuse are no longer seen as “family business,” but a public issue that the nation should resolve to create a safer society for children.